This is Cronin Creative blog #227. Phew. That’s a lot of blogs. And to think I initially resisted the whole idea. As a former music journalist accustomed to getting paid to write, doing it for free held little appeal. To quote the mentor that turned
Blogging for your business is a well-established way to highlight your expertise and bring your unique, authentic voice to a targeted online audience. It’s a great place to express your point of view and expound on topics relevant to your potential customers. Why, then,
A few years back I was meeting with a mentor discussing various options we might explore to expand our company’s presence in the market and grow the business. He immediately suggested a regular blog, and I immediately resisted. As a former professional journalist, I was