Armistead Arnold Pollard LLC | Land Innovations LLC
SESAC, Inc.
At Cronin Creative, we leverage the power of great design and strategically targeted branding to break through the din and deliver clarity to the lives of our clients, their companies and their customers. We are designers, writers, creatives, and very good listeners. We are a company on a mission. Cronin Creative. Clarity By Design™.
It’s that time of year again. Summer’s over and the temperature in my attic has officially dropped below 100 degrees. I went up there last weekend and went at it –tossing away lots of unneeded stuff, ranging from old kid’s clothes to busted stereo gear to a couple of worn out chairs. It felt good to just throw this stuff out and reclaim a formerly cluttered space.
In our jobs and in our lives, our brains can become a lot like that attic. A few months back, wrapped up in the laundry list of challenges associated with owning a small business, I found myself waking up in the night thinking about work. Not good.
After returning (and recovering) from summer vacation, I revved up my workout regimen. I also decided to reinstate a long-lost personal routine. Rising with the sun, I sit down to write what author/creative coach Julia Cameron calls “morning pages.” I basically “clean out the attic,” writing free-form to create some mental space, find some clarity, and quiet the constant chatter going on up there.
When we’re approached by clients thinking about building a website for their business, whether it be new site or a refresh of an existing site, the first question we hear is, “Where do I begin?”
In his recent article, “Designing A Small Business Website: Wants vs. Needs,” posted on Adobe.com, author/blogger Karol K provides some clear answers to that sometimes difficult question.
Content-wise, K recommends a less-is-more approach, while stressing the importance of keeping the overall site “clear and simple,” to better capture the essence of your business.
We couldn’t agree more, and we were struck by how the author’s points applied equally to website design and overall brand building.
It’s a long read, but worth your while if you’re getting ready to build that all-important website. Look it over, and when you’re ready to roll, you know who to call!
“With everything we’ve worked on together, there is a signature, definable Cronin Creative look, and I really identify with it. I consider them a part of the team.” – Shannon Pollard, Partner, Armistead Arnold Pollard Real Estate Services, LLC
“We lean on Cronin Creative to step up quickly. Because they truly understand SESAC, they’re able to turn the work around in a very timely manner. That’s huge for us.” – Ellen Truley, Vice President, Corporate Communications, SESAC, Inc.
“No matter what the assignment might be, whether it’s a last-minute thing or a higher-end project, Cronin Creative meets the deadline and brings an uncommon freshness and energy to the task.” – Steve Horswill-Johnson, Executive Director of Communications & Brand Strategy, Discipleship Ministries, The United Methodist Church
“When it was time to do our television show, Karen Cronin and I had already done a lot of CD packaging and books and side projects together, so I knew that the set for the TV show was just a matter of turning the wheel in yet one more direction. We had one conversation, and I knew Cronin Creative had it covered. I’m spoiled.” – Marty Stuart
Capabilities
We collaborate with the best and brightest to provide our clients with true brand clarity through exceptional design.
We jumped at the chance to design the commemorative book for Alan Shuptrine: Appalachian Watercolors of the Serpentine Chain, an exhibition currently on view at the Tennessee State Museum. Shuptrine's nationally renowned watercolors and handcrafted frames pay tribute to the land and people found along the Appalachian Trail. Be sure to check out this amazing exhibit (and while you're there, pick up a copy of the Cronin Creative-designed book!)
With the tagline, "Life. Centered.," Cronin Creative's branding and marketing campaign showcased the upscale lifestyle and strategic location of this new apartment complex, located just outside of Nashville in Mt. Juliet, Tennessee.
