At Cronin Creative, we leverage the power of great design and strategically targeted branding to break through the din and deliver clarity to the lives of our clients, their companies and their customers. We are designers, writers, creatives, and very good listeners. We are a company on a mission. Cronin Creative. Clarity By Design™.
I’ve always been a sucker for a music biography. I can’t help myself. Digging into the sometimes inspiring, oftentimes trashy chronicles of my rock ‘n’ roll heroes brings out the kid in me every time. And occasionally they offer up a nugget of genuine insight.
I recently picked up a copy of “Delta Lady,” a biographical memoir from Rita Coolidge. For those of you who may not go back that far, Coolidge, the inspiration for Leon Russell’s “Delta Lady,” evolved from the queen of the ’60s backup singers to a successful soft-rocking ’70s solo artist, charting 25 hits and surviving a celebrity marriage with Kris Kristofferson along the way.
Coolidge relates the tale of her decision, several years back, to stop performing her signature hit, a mellow cover of Jackie Wilson’s “(Your Love Has Lifted Me) Higher And Higher.” Having performed the song countless times over the years, the singer had finally had enough and removed it from her set list. She subsequently attended a concert by Luther Vandross, one of her all-time favorite singers, where Vandross stubbornly refused to perform any of his hits. Leaving the concert disappointed, Coolidge changed her tune, adding “Higher” back into her set and vowing to somehow present the song “fresh” at every performance.
I need a break. I mean I really, really need a break. Like most small business owners I work hard to keep the ship on course and keep the clients satisfied. Like those same small business owners, in my enthusiasm to do the work and get it right, I sometimes lose sight of the importance of time off. In short, it’s been too long. That’s a mistake that I will rectify over the coming week as we take some much-needed vacation time away from the office.
In an Entrepreneur magazine article entitled ” The Secret to Increased Productivity: Taking Time Off,” contributing writer Joe Robinson examines the growing phenomenon of the overworked entrepreneur who forgoes time off because it’s “good for business.”
“With everything we’ve worked on together, there is a signature, definable Cronin Creative look, and I really identify with it. I consider them a part of the team.” – Shannon Pollard, Partner, Armistead Arnold Pollard Real Estate Services, LLC
“We lean on Cronin Creative to step up quickly. Because they truly understand SESAC, they’re able to turn the work around in a very timely manner. That’s huge for us.” – Ellen Truley, Vice President, Corporate Communications, SESAC, Inc.
“No matter what the assignment might be, whether it’s a last-minute thing or a higher-end project, Cronin Creative meets the deadline and brings an uncommon freshness and energy to the task.” – Steve Horswill-Johnson, Executive Director of Communications & Brand Strategy, Discipleship Ministries, The United Methodist Church
“When it was time to do our television show, Karen Cronin and I had already done a lot of CD packaging and books and side projects together, so I knew that the set for the TV show was just a matter of turning the wheel in yet one more direction. We had one conversation, and I knew Cronin Creative had it covered. I’m spoiled.” – Marty Stuart
We collaborate with the best and brightest to provide our clients with true brand clarity through exceptional design.
We jumped at the chance to design the commemorative book for Alan Shuptrine: Appalachian Watercolors of the Serpentine Chain, an exhibition currently on view at the Tennessee State Museum. Shuptrine's nationally renowned watercolors and handcrafted frames pay tribute to the land and people found along the Appalachian Trail. Be sure to check out this amazing exhibit (and while you're there, pick up a copy of the Cronin Creative-designed book!)
With the tagline, "Life. Centered.," Cronin Creative's branding and marketing campaign showcased the upscale lifestyle and strategic location of this new apartment complex, located just outside of Nashville in Mt. Juliet, Tennessee.