At Cronin Creative, we leverage the power of great design and strategically targeted branding to break through the din and deliver clarity to the lives of our clients, their companies and their customers. We are designers, writers, creatives, and very good listeners. We are a company on a mission. Cronin Creative. Clarity By Design™.
When the term “weblog” was originally coined back in the ’90s, I was working as highly paid (well, paid anyway) music journalist for a national publication. As you might imagine, the prospect of writing for free was an idea that held absolutely no appeal for me. Heck, they gave me real money to crank this stuff out!
I’ve learned a lot since those fledgling digital days, much of it from well-written, informative blogs, ironically enough. I’ve also become a small business owner, and one of the most important takeaways for me has been the realization that if you’re blogging consistently to the right audience about your company’s unique value proposition, you are not writing for free. In fact, the benefits to your business, to your own personal growth, and to your bottom line, can be substantial.
Noted business writer John Jantsch writes about the benefits of blogging in his excellent book, “The Referral Engine.” In an article from his “Duct Tape Marketing” blog, the author describes his own well-established blog as “the single greatest business asset I own.” Jantsch goes on to elaborate on some of the unexpected benefits of blogging.
I loved those vintage suitcases, and I hated to see them go. Having recently made the move into a smaller home with smaller rooms, I was busily arranging and rearranging (I can’t help myself), trying to squeeze in all my favorite stuff and still keep a spacious and airy feel. It wasn’t working. Finally, I stopped. Steeling myself to the task, I began to methodically remove every non-essential piece of furniture, every knickknack, every extra accessory. Then I got to those suitcases.
Actually, I should know better. There’s a quote from “Little Prince” author Antoine de Saint-Expuéry that we repeat often here at Cronin Creative. It goes like this: “A designer knows that he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.” With that in mind, I finally surrendered to the idea of removing the beloved luggage, and voila! The room opened up, it breathed easy and just felt right. It also felt a whole lot bigger.
When you think about the messaging around your brand, think of that room. While it may sound counter-intuitive, when it comes to that messaging, taking things away adds a ton of impact.
“With everything we’ve worked on together, there is a signature, definable Cronin Creative look, and I really identify with it. I consider them a part of the team.” – Shannon Pollard, Partner, Armistead Arnold Pollard Real Estate Services, LLC
“We lean on Cronin Creative to step up quickly. Because they truly understand SESAC, they’re able to turn the work around in a very timely manner. That’s huge for us.” – Ellen Truley, Vice President, Corporate Communications, SESAC, Inc.
“No matter what the assignment might be, whether it’s a last-minute thing or a higher-end project, Cronin Creative meets the deadline and brings an uncommon freshness and energy to the task.” – Steve Horswill-Johnson, Executive Director of Communications & Brand Strategy, Discipleship Ministries, The United Methodist Church
“When it was time to do our television show, Karen Cronin and I had already done a lot of CD packaging and books and side projects together, so I knew that the set for the TV show was just a matter of turning the wheel in yet one more direction. We had one conversation, and I knew Cronin Creative had it covered. I’m spoiled.” – Marty Stuart
We collaborate with the best and brightest to provide our clients with true brand clarity through exceptional design.
We jumped at the chance to design the commemorative book for Alan Shuptrine: Appalachian Watercolors of the Serpentine Chain, an exhibition currently on view at the Tennessee State Museum. Shuptrine's nationally renowned watercolors and handcrafted frames pay tribute to the land and people found along the Appalachian Trail. Be sure to check out this amazing exhibit (and while you're there, pick up a copy of the Cronin Creative-designed book!)
With the tagline, "Life. Centered.," Cronin Creative's branding and marketing campaign showcased the upscale lifestyle and strategic location of this new apartment complex, located just outside of Nashville in Mt. Juliet, Tennessee.