At Cronin Creative, we leverage the power of great design and strategically targeted branding to break through the din and deliver clarity to the lives of our clients, their companies and their customers. We are designers, writers, creatives, and very good listeners. We are a company on a mission. Cronin Creative. Clarity By Design™.
“Design school most certainly does not teach you everything. That’s why you, as a successful designer, must be a lifelong learner.”
Having graduated from Parsons School of Design and embarked on a career as a graphic designer long ago, I can attest to the truth of the above quote from UK-based designer/blogger/author David Airey. In his informative and inspiring book, “Work For Money, Design For Love,” Airey offers a wealth of good advice for any graphic designer, but one particular chapter, titled “Never Stop Learning,” really hit home.
I recently entered the complex world of digital SLR photography, and devoted hours to watching YouTube instructional videos and then watching them again. It wasn’t sinking in, so I took the big step and went back to school, enrolling in an evening class at Nashville’s Watkins College of Art, Design & Film (a very cool place!). It was an eye-opening experience, unlocking the full potential of my new camera and unraveling a bit of the mystery of digital photography.
The Nashville chapter of the American Institute of Graphic Artists (AIGA) held an event this week titled “Culture + Typography.” The cool graphic the AIGA created to promote the event featured a photo collage of vintage signs from around the Nashville area. It really got me thinking about the great city I’ve called home for the past 25 years. It also prompted a deeper look at these signs – some vintage-beautiful, some tacky-beautiful – that have for so long dotted our urban landscape. Gathered together on the page, they bring back a flood of memories and myriad references.
In our role as designers, we work to provide clients with branding solutions that bring clarity to their message and speak eloquently to their target customers. The resulting design might be understated and elegant, funny and irreverent, or something completely off the wall and unexpected. The important thing is that the design helps to create a truly authentic, enduring relationship with the customer. In their day, those vintage signs did just that.
“With everything we’ve worked on together, there is a signature, definable Cronin Creative look, and I really identify with it. I consider them a part of the team.” – Shannon Pollard, Partner, Armistead Arnold Pollard Real Estate Services, LLC
“We lean on Cronin Creative to step up quickly. Because they truly understand SESAC, they’re able to turn the work around in a very timely manner. That’s huge for us.” – Ellen Truley, Vice President, Corporate Communications, SESAC, Inc.
“No matter what the assignment might be, whether it’s a last-minute thing or a higher-end project, Cronin Creative meets the deadline and brings an uncommon freshness and energy to the task.” – Steve Horswill-Johnson, Executive Director of Communications & Brand Strategy, Discipleship Ministries, The United Methodist Church
“When it was time to do our television show, Karen Cronin and I had already done a lot of CD packaging and books and side projects together, so I knew that the set for the TV show was just a matter of turning the wheel in yet one more direction. We had one conversation, and I knew Cronin Creative had it covered. I’m spoiled.” – Marty Stuart
We collaborate with the best and brightest to provide our clients with true brand clarity through exceptional design.
We jumped at the chance to design the commemorative book for Alan Shuptrine: Appalachian Watercolors of the Serpentine Chain, an exhibition currently on view at the Tennessee State Museum. Shuptrine's nationally renowned watercolors and handcrafted frames pay tribute to the land and people found along the Appalachian Trail. Be sure to check out this amazing exhibit (and while you're there, pick up a copy of the Cronin Creative-designed book!)
With the tagline, "Life. Centered.," Cronin Creative's branding and marketing campaign showcased the upscale lifestyle and strategic location of this new apartment complex, located just outside of Nashville in Mt. Juliet, Tennessee.