Armistead Arnold Pollard LLC | Land Innovations LLC
SESAC, Inc.
At Cronin Creative, we leverage the power of great design and strategically targeted branding to break through the din and deliver clarity to the lives of our clients, their companies and their customers. We are designers, writers, creatives, and very good listeners. We are a company on a mission. Cronin Creative. Clarity By Design™.
As I write this on April 1st, 2020, Cronin Creative is celebrating its 13thAnniversary. While we’re excited with this milestone and proud of all we’ve accomplished, it isn’t quite the celebration we envisioned. Even as we pause to raise a glass to the past 13 years, we look ahead to an uncertain future.Lucky 13! I guess this is what happens when you kick things off on April Fool’s Day. We do, however, have a couple of advantages. Doing the math, you’ll see that we established Cronin Creative at the dawn of the last great recession. The fact that we survived that dive and went on to thrive gives us hope as we face this new-and-unforeseen challenge. We’ve been there!Looking back, we’re thankful for clients who, like us, understand the value of marketing and the importance of maintaining a consistent presence through the ups and downs.
The Coronavirus is here, and it’s really doing a number on businesses large, small and in between. It’s been inspiring to see the creative ways people have found to keep things rolling and stay focused on doing business, even if it isn’t business as usual.If there is a bright side in the midst of all this uncertainty, it might just lie in the opportunity to step back and reflect on recent challenges and successes from a safe, six-foot distance. In other words, this could be the right time to do some work on your business.How is your brand messaging holding up? Are your website and online presence where they need to be? How can you create new opportunities going forward? These are some of the questions you can toss around between Zoom sessions. You might gain some new perspective in the process.
“With everything we’ve worked on together, there is a signature, definable Cronin Creative look, and I really identify with it. I consider them a part of the team.” – Shannon Pollard, Partner, Armistead Arnold Pollard Real Estate Services, LLC
“We lean on Cronin Creative to step up quickly. Because they truly understand SESAC, they’re able to turn the work around in a very timely manner. That’s huge for us.” – Ellen Truley, Vice President, Corporate Communications, SESAC, Inc.
“No matter what the assignment might be, whether it’s a last-minute thing or a higher-end project, Cronin Creative meets the deadline and brings an uncommon freshness and energy to the task.” – Steve Horswill-Johnson, Executive Director of Communications & Brand Strategy, Discipleship Ministries, The United Methodist Church
“When it was time to do our television show, Karen Cronin and I had already done a lot of CD packaging and books and side projects together, so I knew that the set for the TV show was just a matter of turning the wheel in yet one more direction. We had one conversation, and I knew Cronin Creative had it covered. I’m spoiled.” – Marty Stuart
Capabilities
We collaborate with the best and brightest to provide our clients with true brand clarity through exceptional design.
We jumped at the chance to design the commemorative book for Alan Shuptrine: Appalachian Watercolors of the Serpentine Chain, an exhibition currently on view at the Tennessee State Museum. Shuptrine's nationally renowned watercolors and handcrafted frames pay tribute to the land and people found along the Appalachian Trail. Be sure to check out this amazing exhibit (and while you're there, pick up a copy of the Cronin Creative-designed book!)
With the tagline, "Life. Centered.," Cronin Creative's branding and marketing campaign showcased the upscale lifestyle and strategic location of this new apartment complex, located just outside of Nashville in Mt. Juliet, Tennessee.
