Armistead Arnold Pollard LLC | Land Innovations LLC
SESAC, Inc.
At Cronin Creative, we leverage the power of great design and strategically targeted branding to break through the din and deliver clarity to the lives of our clients, their companies and their customers. We are designers, writers, creatives, and very good listeners. We are a company on a mission. Cronin Creative. Clarity By Design™.
As a card-carrying member of the Downtown Nashville treasure known as the Frist Museum of Art, I’ve experienced some truly wonderful exhibits over the years. But I have to say, I wasn’t prepared for the emotional and inspirational impact of “Hearts of Our People: Native Women Artists.” Organized by the Minneapolis Institute of Art, this eye-opening exhibit features artifacts that go back a thousand years and follows the art of female Native Americans through the ages up to the present day. It’s a stimulating and thought provoking mix of old and new, with video and audio helping to reinforce the overall message of legacy.Even the more contemporary (and more outspoken) pieces on display capture a proud legacy that spans generations of women creating art, clothing, pottery, etc. The craftsmanship and attention to detail on display here provide a unique window into Native American culture and bring to light the brilliant continuum of this art and the powerful, resourceful women behind it.
It started out as a routine trip to my local Office Depot to pick up some notebook subject dividers. After navigating my way to the correct aisle, I found them – thousands of them lined up and stacked in an array of every conceivable style and color. Just looking at those shelves made my head spin.According to Barry Schwartz, bestselling author of “The Paradox Of Choice,” I was suffering from a form of “analysis paralysis,” when too much overthinking or seemingly endless choices can cause confusion, anxiety, and even serious depression.This is not the way you want your customers to feel. In this case, more is most definitely less, and that’s the essence of the paradox of choice. Presented with too many choices, people are actually far less likely to make a purchase.
“With everything we’ve worked on together, there is a signature, definable Cronin Creative look, and I really identify with it. I consider them a part of the team.” – Shannon Pollard, Partner, Armistead Arnold Pollard Real Estate Services, LLC
“We lean on Cronin Creative to step up quickly. Because they truly understand SESAC, they’re able to turn the work around in a very timely manner. That’s huge for us.” – Ellen Truley, Vice President, Corporate Communications, SESAC, Inc.
“No matter what the assignment might be, whether it’s a last-minute thing or a higher-end project, Cronin Creative meets the deadline and brings an uncommon freshness and energy to the task.” – Steve Horswill-Johnson, Executive Director of Communications & Brand Strategy, Discipleship Ministries, The United Methodist Church
“When it was time to do our television show, Karen Cronin and I had already done a lot of CD packaging and books and side projects together, so I knew that the set for the TV show was just a matter of turning the wheel in yet one more direction. We had one conversation, and I knew Cronin Creative had it covered. I’m spoiled.” – Marty Stuart
Capabilities
We collaborate with the best and brightest to provide our clients with true brand clarity through exceptional design.
We jumped at the chance to design the commemorative book for Alan Shuptrine: Appalachian Watercolors of the Serpentine Chain, an exhibition currently on view at the Tennessee State Museum. Shuptrine's nationally renowned watercolors and handcrafted frames pay tribute to the land and people found along the Appalachian Trail. Be sure to check out this amazing exhibit (and while you're there, pick up a copy of the Cronin Creative-designed book!)
With the tagline, "Life. Centered.," Cronin Creative's branding and marketing campaign showcased the upscale lifestyle and strategic location of this new apartment complex, located just outside of Nashville in Mt. Juliet, Tennessee.
