Armistead Arnold Pollard LLC | Land Innovations LLC
SESAC, Inc.
At Cronin Creative, we leverage the power of great design and strategically targeted branding to break through the din and deliver clarity to the lives of our clients, their companies and their customers. We are designers, writers, creatives, and very good listeners. We are a company on a mission. Cronin Creative. Clarity By Design™.
Marty Stuart is everywhere these days. While he’s never been one of those Stetson-wearing “hat acts,” Marty has always worn more hats than your average country star. Singer, songwriter, multi-instrumental virtuoso, historian, archivist, he really embodies all things country. Marty’s skills as a master storyteller are currently on view via his frequent appearances as a talking head on Ken Burns’ acclaimed PBS documentary, “Country Music.”Happily for us, Marty has also been a regular visitor here at Cronin Creative, working side by side with our own Karen Cronin on the design of the beautiful hardcover book/CD package celebrating the 20th anniversary of his 2010 release, The Pilgrim, one of many projects we’ve worked on together.
Having recently survived the selling of a house, I am very familiar with the term “curb appeal.” It’s that all-important first impression a potential buyer receives upon pulling up in front of your home for the first time. No matter what business you’re in, it’s imperative that you give strong consideration to the curb appeal of your website’s homepage. If that initial attraction isn’t there, your potential customers will never get past your site’s front door. It’s all too easy to just drive away.It’s not just about looks. Keeping things clean and attractive is key, but it’s also about the right fit. Does your homepage speak directly and clearly to the audience you’re trying to reach? What exactly are your customers looking for? Be sure to express that message clearly and quickly. You’ve got about three seconds to grab their attention and walk them into your “house.”Have a PlanKnow who you’re trying to reach and focus in on how your product or service will help them or solve some specific problem. Build your messaging from there, stick with it, and be consistent.Design For ClarityThe design of your website, and particularly your homepage, is critical to effectively expressing your brand difference. A good designer will provide visual clarity, while an experienced designer will ensure a look that distinguishes your business while fitting into the vibe of your particular industry. Talent and experience – when choosing a website designer, insist on both of these attributes.
“With everything we’ve worked on together, there is a signature, definable Cronin Creative look, and I really identify with it. I consider them a part of the team.” – Shannon Pollard, Partner, Armistead Arnold Pollard Real Estate Services, LLC
“We lean on Cronin Creative to step up quickly. Because they truly understand SESAC, they’re able to turn the work around in a very timely manner. That’s huge for us.” – Ellen Truley, Vice President, Corporate Communications, SESAC, Inc.
“No matter what the assignment might be, whether it’s a last-minute thing or a higher-end project, Cronin Creative meets the deadline and brings an uncommon freshness and energy to the task.” – Steve Horswill-Johnson, Executive Director of Communications & Brand Strategy, Discipleship Ministries, The United Methodist Church
“When it was time to do our television show, Karen Cronin and I had already done a lot of CD packaging and books and side projects together, so I knew that the set for the TV show was just a matter of turning the wheel in yet one more direction. We had one conversation, and I knew Cronin Creative had it covered. I’m spoiled.” – Marty Stuart
Capabilities
We collaborate with the best and brightest to provide our clients with true brand clarity through exceptional design.
We jumped at the chance to design the commemorative book for Alan Shuptrine: Appalachian Watercolors of the Serpentine Chain, an exhibition currently on view at the Tennessee State Museum. Shuptrine's nationally renowned watercolors and handcrafted frames pay tribute to the land and people found along the Appalachian Trail. Be sure to check out this amazing exhibit (and while you're there, pick up a copy of the Cronin Creative-designed book!)
With the tagline, "Life. Centered.," Cronin Creative's branding and marketing campaign showcased the upscale lifestyle and strategic location of this new apartment complex, located just outside of Nashville in Mt. Juliet, Tennessee.
