At Cronin Creative, we leverage the power of great design and strategically targeted branding to break through the din and deliver clarity to the lives of our clients, their companies and their customers. We are designers, writers, creatives, and very good listeners. We are a company on a mission. Cronin Creative. Clarity By Design™.
Here at Cronin Creative, we take our tagline, “Clarity by Design,” very seriously. Especially these days, when so much of the information we receive is designed to divide, distract and confuse, clarity and simplicity have become valuable commodities.
Checking our trusty thesaurus, we see that a common synonym for “clarity” is “transparency.” In a recent blog, Toronto-based market researcher Andrew Grenville stresses the importance of straight-ahead clarity and transparency in all of today’s marketing and branding endeavors.
“In the age of the empowered customer, transparency is an essential attribute of any robust brand,” Grenville says. “In fact, without transparency, you’re not a brand. You’re a commodity.”
Here at Cronin Creative, we know the importance of clearly stating a marketing message, whether it’s through a visual image or the written word. People are overwhelmed by the amount of marketing and advertising that they must process every day, so simplicity and clarity are key when targeting today’s customers.
Your logo is the visual cornerstone of your brand. It’s front-and-center on your website, all of your marketing materials, your signage, etc. It is the face of your brand. But how memorable is your logo?
According to a recent study conducted by the folks at Signs.com, your logo may not be as robust and effective as you think. The study asked 150 participants to draw ten iconic logos from memory. The results are revealing and, in some cases, really funny. The study concluded that the most memorable part of any logo is the color. Interestingly, in their drawings, many people produced renderings of older, long-discarded logos, rather than a corporation’s shiny new mark.
“With everything we’ve worked on together, there is a signature, definable Cronin Creative look, and I really identify with it. I consider them a part of the team.” – Shannon Pollard, Partner, Armistead Arnold Pollard Real Estate Services, LLC
“We lean on Cronin Creative to step up quickly. Because they truly understand SESAC, they’re able to turn the work around in a very timely manner. That’s huge for us.” – Ellen Truley, Vice President, Corporate Communications, SESAC, Inc.
“No matter what the assignment might be, whether it’s a last-minute thing or a higher-end project, Cronin Creative meets the deadline and brings an uncommon freshness and energy to the task.” – Steve Horswill-Johnson, Executive Director of Communications & Brand Strategy, Discipleship Ministries, The United Methodist Church
“When it was time to do our television show, Karen Cronin and I had already done a lot of CD packaging and books and side projects together, so I knew that the set for the TV show was just a matter of turning the wheel in yet one more direction. We had one conversation, and I knew Cronin Creative had it covered. I’m spoiled.” – Marty Stuart
We collaborate with the best and brightest to provide our clients with true brand clarity through exceptional design.
We jumped at the chance to design the commemorative book for Alan Shuptrine: Appalachian Watercolors of the Serpentine Chain, an exhibition currently on view at the Tennessee State Museum. Shuptrine's nationally renowned watercolors and handcrafted frames pay tribute to the land and people found along the Appalachian Trail. Be sure to check out this amazing exhibit (and while you're there, pick up a copy of the Cronin Creative-designed book!)
With the tagline, "Life. Centered.," Cronin Creative's branding and marketing campaign showcased the upscale lifestyle and strategic location of this new apartment complex, located just outside of Nashville in Mt. Juliet, Tennessee.