At Cronin Creative, we leverage the power of great design and strategically targeted branding to break through the din and deliver clarity to the lives of our clients, their companies and their customers. We are designers, writers, creatives, and very good listeners. We are a company on a mission. Cronin Creative. Clarity By Design™.
Opening up and focusing, developing your own individual designer’s eye, and learning to trust what you see are important parts of any art education. But after years working as a graphic designer, that kind of seeing can become automatic, almost lazy. It’s good to shake things up now and then, to challenge your viewpoint and give your eyes a kind of “refresh.”
I’m currently enrolled in an evening portrait photography class at (the awesome) Watkins College of Art, and, much to my surprise, it has reignited my curiosity and spurred my creativity. Looking through the camera lens, focusing on the face, the personality, the attitude of my subject, I’m forced to rethink just about everything I know about seeing. It’s challenging, and it’s a whole lot of fun to reconsider the way I look at things. I come home from class inspired and ready to apply those visual ideas to the work I’m doing for my clients.
Maribeth Graybill’s “The Artist’s Touch, The Craftsman’s Hand” happens to be a book that explores historic Japanese prints, but it was the title that grabbed me. It serves as a concise description of what a graphic designer does and what the profession requires. Whether it’s the design of a magazine, a logo, a brochure, or an annual report, the graphic designer brings a broad skill set, along with balance, perspective, and that all-important artist’s touch, to the task.
So where does the artist end and the graphic designer begin? And how do those two disciplines intersect to support and draw from one another?
“With everything we’ve worked on together, there is a signature, definable Cronin Creative look, and I really identify with it. I consider them a part of the team.” – Shannon Pollard, Partner, Armistead Arnold Pollard Real Estate Services, LLC
“We lean on Cronin Creative to step up quickly. Because they truly understand SESAC, they’re able to turn the work around in a very timely manner. That’s huge for us.” – Ellen Truley, Vice President, Corporate Communications, SESAC, Inc.
“No matter what the assignment might be, whether it’s a last-minute thing or a higher-end project, Cronin Creative meets the deadline and brings an uncommon freshness and energy to the task.” – Steve Horswill-Johnson, Executive Director of Communications & Brand Strategy, Discipleship Ministries, The United Methodist Church
“When it was time to do our television show, Karen Cronin and I had already done a lot of CD packaging and books and side projects together, so I knew that the set for the TV show was just a matter of turning the wheel in yet one more direction. We had one conversation, and I knew Cronin Creative had it covered. I’m spoiled.” – Marty Stuart
We collaborate with the best and brightest to provide our clients with true brand clarity through exceptional design.
We jumped at the chance to design the commemorative book for Alan Shuptrine: Appalachian Watercolors of the Serpentine Chain, an exhibition currently on view at the Tennessee State Museum. Shuptrine's nationally renowned watercolors and handcrafted frames pay tribute to the land and people found along the Appalachian Trail. Be sure to check out this amazing exhibit (and while you're there, pick up a copy of the Cronin Creative-designed book!)
With the tagline, "Life. Centered.," Cronin Creative's branding and marketing campaign showcased the upscale lifestyle and strategic location of this new apartment complex, located just outside of Nashville in Mt. Juliet, Tennessee.