• Meridian At Providence, a Rochford Community

  • Armistead Arnold Pollard LLC | Land Innovations LLC

  • SESAC, Inc.

At Cronin Creative, we leverage the power of great design and strategically targeted branding to break through the din and deliver clarity to the lives of our clients, their companies and their customers. We are designers, writers, creatives, and very good listeners. We are a company on a mission. Cronin Creative. Clarity By Design™.

BLOG | THE CLARITYCONVERSATION

Five Writing Traps To Avoid

As someone who has, in one way or another, made a living as a writer, I admit to being something of a critic when it comes to content and copywriting. But you don’t have to be a professional scribe to understand how important writing has become to our businesses. And we’re not referring to catchy advertising slogans here. We’re talking about the everyday writing that comes from your company, from your website copy to your press releases to your email subject lines to your collateral.Writing for Enterpreneur, author Susan Gunelius, CEO of marketing/branding firm KeySplash Creative, points to five writing habits that can sabotage your effort to actually get your message heard and understood.”Words carry a lot of weight, and you need to use them wisely,” Gunelius says. “There are a number of theories you can learn and tools you can use to write better marketing messages.”

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The Perfect Tagline

We love writing perfect taglines. Back when we established Cronin Creative, we put a lot of thought into crafting one for ourselves, to find that phrase that would neatly sum us up style-wise while pointing to our company’s authentic differentiator.We landed on “Clarity By Design,” and the tagline has not only served us well, it has grown in relevance in recent years, as the marketplace has become more and more cluttered and noisy. In fact, clarity, along with impactful design, has never been more important to your company, to your brand, or to the world we live in.”Design is needed to make sense of information overload,” says author, designer and former Rhode Island School of Design President John Maeda.

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  • Armistead Arnold Pollard

    “With everything we’ve worked on together, there is a signature, definable Cronin Creative look, and I really identify with it. I consider them a part of the team.” – Shannon Pollard, Partner, Armistead Arnold Pollard Real Estate Services, LLC

  • SESAC

    “We lean on Cronin Creative to step up quickly. Because they truly understand SESAC, they’re able to turn the work around in a very timely manner. That’s huge for us.” – Ellen Truley, Vice President, Corporate Communications, SESAC, Inc.

  • Discipleship Ministries

    “No matter what the assignment might be, whether it’s a last-minute thing or a higher-end project, Cronin Creative meets the deadline and brings an uncommon freshness and energy to the task.” – Steve Horswill-Johnson, Executive Director of Communications & Brand Strategy, Discipleship Ministries, The United Methodist Church

  • Marty Stuart

    “When it was time to do our television show, Karen Cronin and I had already done a lot of CD packaging and books and side projects together, so I knew that the set for the TV show was just a matter of turning the wheel in yet one more direction. We had one conversation, and I knew Cronin Creative had it covered. I’m spoiled.” – Marty Stuart

Capabilities

We collaborate with the best and brightest to provide our clients with true brand clarity through exceptional design.

  • BRANDING + IDENTITY
  • COLLATERAL
  • CONTENT CREATION
  • PACKAGING
  • VIDEO
  • MARKETING STRATEGY
  • INTERACTIVE/WEB DESIGN
  • ENVIRONMENTAL GRAPHICS
  • POWERPOINT
  • SOCIAL MEDIA

Cronin Creative: Let's Work TogetherLet's Work Together

RECENT WORK

Alan Shuptrine Exhibition Catalog

We jumped at the chance to design the commemorative book for Alan Shuptrine: Appalachian Watercolors of the Serpentine Chain, an exhibition currently on view at the Tennessee State Museum. Shuptrine's nationally renowned watercolors and handcrafted frames pay tribute to the land and people found along the Appalachian Trail. Be sure to check out this amazing exhibit (and while you're there, pick up a copy of the Cronin Creative-designed book!)

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Marathon Pilates

Establishing a presence in Nashville's burgeoning 12 South neighborhood, Marathon Pilates turned to Cronin Creative to create a compelling brand.

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Meridian At Providence

With the tagline, "Life. Centered.," Cronin Creative's branding and marketing campaign showcased the upscale lifestyle and strategic location of this new apartment complex, located just outside of Nashville in Mt. Juliet, Tennessee.

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