Armistead Arnold Pollard LLC | Land Innovations LLC
SESAC, Inc.
At Cronin Creative, we leverage the power of great design and strategically targeted branding to break through the din and deliver clarity to the lives of our clients, their companies and their customers. We are designers, writers, creatives, and very good listeners. We are a company on a mission. Cronin Creative. Clarity By Design™.
In this business of delivering compelling design and messaging to a variety of clients, it’s imperative that we stay on top of trends. Whether it is a logo, website, or copy, we work to keep the messaging current and relevant to an audience today. We also keep a close eye on the fine line between keeping abreast of trends and being “trendy.”While current and future trends in mind, I came upon a pertinent article on the Adobe website. Author Brenda Mills not only addresses upcoming design trends (more analog working together with digital, a return to art deco shapes and colors, etc.), she also explores some intriguing new trends in photography, including Adobe’s new approach to their stock image library.
As a graphic design and branding agency, we get a closeup view of today’s cluttered marketplace, and the fierce, ongoing competition for the attention of an overly saturated consumer. Nowhere is this more visible than in Nashville’s exploding housing construction market.Apartment complexes are springing up like weeds, and new housing developments continue to fan out across the ‘burbs in every direction. In this, the very definition of a hyper-competetive market, we see the power of branding, and the downside of not branding, in stark relief.Historically, the real estate/development community has been slow to come around to the importance of branding, but that has changed as the market has heated up. Working on two recent projects – one a large apartment community and the other a cutting-edge neighborhood development – we got a first-hand look at the Nashville market, and witnessed the impact strategic branding can have on the appeal and the success of a particular property.
“With everything we’ve worked on together, there is a signature, definable Cronin Creative look, and I really identify with it. I consider them a part of the team.” – Shannon Pollard, Partner, Armistead Arnold Pollard Real Estate Services, LLC
“We lean on Cronin Creative to step up quickly. Because they truly understand SESAC, they’re able to turn the work around in a very timely manner. That’s huge for us.” – Ellen Truley, Vice President, Corporate Communications, SESAC, Inc.
“No matter what the assignment might be, whether it’s a last-minute thing or a higher-end project, Cronin Creative meets the deadline and brings an uncommon freshness and energy to the task.” – Steve Horswill-Johnson, Executive Director of Communications & Brand Strategy, Discipleship Ministries, The United Methodist Church
“When it was time to do our television show, Karen Cronin and I had already done a lot of CD packaging and books and side projects together, so I knew that the set for the TV show was just a matter of turning the wheel in yet one more direction. We had one conversation, and I knew Cronin Creative had it covered. I’m spoiled.” – Marty Stuart
Capabilities
We collaborate with the best and brightest to provide our clients with true brand clarity through exceptional design.
We jumped at the chance to design the commemorative book for Alan Shuptrine: Appalachian Watercolors of the Serpentine Chain, an exhibition currently on view at the Tennessee State Museum. Shuptrine's nationally renowned watercolors and handcrafted frames pay tribute to the land and people found along the Appalachian Trail. Be sure to check out this amazing exhibit (and while you're there, pick up a copy of the Cronin Creative-designed book!)
With the tagline, "Life. Centered.," Cronin Creative's branding and marketing campaign showcased the upscale lifestyle and strategic location of this new apartment complex, located just outside of Nashville in Mt. Juliet, Tennessee.
