At Cronin Creative, we leverage the power of great design and strategically targeted branding to break through the din and deliver clarity to the lives of our clients, their companies and their customers. We are designers, writers, creatives, and very good listeners. We are a company on a mission. Cronin Creative. Clarity By Design™.
It’s often said that “people buy from people,” and here in the digital age that old adage seems truer and more important than ever. In building any business or brand, it really does come down to people. It’s easier than ever to get glued to your desk, head down in the work, communicating via text or email. But it’s important to remember – while social media can be good; real, live, social interaction is always better.
If you’re shy about networking, or if you think that your work “speaks for itself,” you might want to think again. Your work doesn’t speak for itself. You have to go out there and speak for it – with confidence and clarity.
As a well-established branding and design studio, quality referrals account for very close to 100% of our business. With all the marketing we undertake to promote our company (including this blog), in-person networking remains one of the most reliable ways to grow the kinds of referrals and relationships that can sustain a business.
New York Stock Exchange President Tom Farley would agree. In a 2015 profile in Fortune magazine, he gives much of the credit for his quick rise through the financial ranks – on his way to becoming NYSE President by the age of 40 – to the power of effective networking.
“I owe every job I’ve ever had to networking,” Farley says. “Networking is crucial to succeeding as an individual, thrive in your industry, and have fun in your career.”
In that same article, Farley offers a few tips on how to make networking work for you and your business. Here they are.
If you pay a visit to the Cronin Creative website (and we hope you do!) you’ll notice that the first step listed in our process is “Listen.” We make a point of approaching each and every project with our mouths closed and our ears open. It’s the essential first step in absorbing and understanding the needs of the client.
There’s been a lot of talk and a lot of ink devoted to the lost art of listening. Ironically, most people are too busy talking to consider this important lesson.
Tune into any cable news network on any given night and you’re likely to see as many as six talking heads, stacked, like a Game Show Network rerun of “Hollywood Squares,” jabbering away on one issue or another. What’s striking about these group “interviews” is that every one of those pundits seems concerned only with getting their particular point across. They’re way too busy talking, interrupting, or formulating their next response to actually hear what’s being said.
“With everything we’ve worked on together, there is a signature, definable Cronin Creative look, and I really identify with it. I consider them a part of the team.” – Shannon Pollard, Partner, Armistead Arnold Pollard Real Estate Services, LLC
“We lean on Cronin Creative to step up quickly. Because they truly understand SESAC, they’re able to turn the work around in a very timely manner. That’s huge for us.” – Ellen Truley, Vice President, Corporate Communications, SESAC, Inc.
“No matter what the assignment might be, whether it’s a last-minute thing or a higher-end project, Cronin Creative meets the deadline and brings an uncommon freshness and energy to the task.” – Steve Horswill-Johnson, Executive Director of Communications & Brand Strategy, Discipleship Ministries, The United Methodist Church
“When it was time to do our television show, Karen Cronin and I had already done a lot of CD packaging and books and side projects together, so I knew that the set for the TV show was just a matter of turning the wheel in yet one more direction. We had one conversation, and I knew Cronin Creative had it covered. I’m spoiled.” – Marty Stuart
We collaborate with the best and brightest to provide our clients with true brand clarity through exceptional design.
With the tagline, "Life. Centered.," Cronin Creative's branding and marketing campaign showcased the upscale lifestyle and strategic location of this new apartment complex, located just outside of Nashville in Mt. Juliet, Tennessee.
With a renewed energy and vision, the new owners of Nashville Interiors turned to Cronin Creative for a complete, cover-to-cover redesign, including an update of the magazine's logo, to better reflect publication's broader focus and demographic.