At Cronin Creative, we leverage the power of great design and strategically targeted branding to break through the din and deliver clarity to the lives of our clients, their companies and their customers. We are designers, writers, creatives, and very good listeners. We are a company on a mission. Cronin Creative. Clarity By Design™.
Color. As a graphic designer, I am inspired by color on a daily basis. It’s a key element in everything we deliver. We look at color trends to keep our work and our clients’ messages current, hip, and relatable. Of course, we also consider the kinds of classic colors that tend to communicate tradition and/or stability.
Color plays an integral part in the integration of design, triggering emotions and creating perceptions around a brand. A prime example would be the blue in IBM’s iconic logo. The color has become so closely associated with the computer giant (aka “The Big Blue”), that other businesses and financial institutions have adopted the same shade for its association with IBM-like innovation and longevity.
An essential resource for color and color trends is Pantone, an industry-wide, color-matching system for designers and manufacturers. The Pantone swatch book on my desk is one of my most frequently used tools.
Every year during Fashion Week, Pantone releases a “Color Report,” which selects 10 trending colors, with one color selected as “color of the year.” This year, we were tickled to hear, the chosen color is “Greenery,” a Pantone-perfect match for the Cronin Creative logo color. We’re trending! Who knew?
As a design and branding agency, we get a close-up view of today’s cluttered marketplace, and the fierce, ongoing competition for the attention of an overly saturated consumer. Nowhere is this more visible than in Nashville’s exploding housing construction market.
Apartment complexes are springing up like weeds, and new housing developments continue to fan out across the ‘burbs in every direction. In this, the very definition of a hyper-competitive market, we see the power of branding, and the downside of not branding, in stark relief.
Historically, the real estate/development community has been slow to come around to the importance of branding, but that has changed as the market has heated up. Working on two recent branding projects – one a large apartment community and the other a cutting-edge neighborhood development – we got an in-depth look at the Nashville market, and witnessed the impact strategic branding can have on the appeal and the success of a particular property.
“With everything we’ve worked on together, there is a signature, definable Cronin Creative look, and I really identify with it. I consider them a part of the team.” – Shannon Pollard, Partner, Armistead Arnold Pollard Real Estate Services, LLC
“We lean on Cronin Creative to step up quickly. Because they truly understand SESAC, they’re able to turn the work around in a very timely manner. That’s huge for us.” – Ellen Truley, Vice President, Corporate Communications, SESAC, Inc.
“No matter what the assignment might be, whether it’s a last-minute thing or a higher-end project, Cronin Creative meets the deadline and brings an uncommon freshness and energy to the task.” – Steve Horswill-Johnson, Executive Director of Communications & Brand Strategy, Discipleship Ministries, The United Methodist Church
“When it was time to do our television show, Karen Cronin and I had already done a lot of CD packaging and books and side projects together, so I knew that the set for the TV show was just a matter of turning the wheel in yet one more direction. We had one conversation, and I knew Cronin Creative had it covered. I’m spoiled.” – Marty Stuart
We collaborate with the best and brightest to provide our clients with true brand clarity through exceptional design.
With the tagline, "Life. Centered.," Cronin Creative's branding and marketing campaign showcased the upscale lifestyle and strategic location of this new apartment complex, located just outside of Nashville in Mt. Juliet, Tennessee.
With a renewed energy and vision, the new owners of Nashville Interiors turned to Cronin Creative for a complete, cover-to-cover redesign, including an update of the magazine's logo, to better reflect publication's broader focus and demographic.