At Cronin Creative, we leverage the power of great design and strategically targeted branding to break through the din and deliver clarity to the lives of our clients, their companies and their customers. We are designers, writers, creatives, and very good listeners. We are a company on a mission. Cronin Creative. Clarity By Design™.
We live in an information-saturated world where the need, the yearning, for simplicity is greater than ever. In communication, in marketing, in just making it through the day, we want to cut through the clutter and get down to what matters. Simplicity isn’t necessarily simple to achieve, but it’s always worth the effort.
As a business focused on “clarity by design,” we’ve always operated an Apple-based shop. Between desktop computers, laptops, our iPhones, and an iPad we’re just about as Mac-centric as we can be. And for us, that makes sense, because, from the user’s point of view, the products that Steve Jobs envisioned and produced are all about stripped-down, streamlined simplicity.
“That’s been one of my mantras – focus and simplicity,” Jobs said. “Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”
Since it’s right there in our company name, you might think we do a lot of creative stuff around here. And you’d be right. But, as proud as we are of the beautiful work we deliver, we are still running a business. It’s not all raucous whiteboard sessions and brilliant design epiphanies.
For any company – no matter what product you make or what service you provide – day-to-day duties, decisions, and deadlines can tie up a good portion of available time and attention. Finding the time to cook up and unleash innovative ideas – the kinds of breakthroughs that can make or break a business – has never been more challenging or more essential.
In this edited version of a recent interview from the Harvard Business Review, author Elizabeth Gilbert talks about her latest book, “Big Magic: Creative Living Beyond Fear,” offering good advice about finding the time to tap into the creativity that she believes lives inside all of us.
“With everything we’ve worked on together, there is a signature, definable Cronin Creative look, and I really identify with it. I consider them a part of the team.” – Shannon Pollard, Partner, Armistead Arnold Pollard Real Estate Services, LLC
“We lean on Cronin Creative to step up quickly. Because they truly understand SESAC, they’re able to turn the work around in a very timely manner. That’s huge for us.” – Ellen Truley, Vice President, Corporate Communications, SESAC, Inc.
“No matter what the assignment might be, whether it’s a last-minute thing or a higher-end project, Cronin Creative meets the deadline and brings an uncommon freshness and energy to the task.” – Steve Horswill-Johnson, Executive Director of Communications & Brand Strategy, Discipleship Ministries, The United Methodist Church
“When it was time to do our television show, Karen Cronin and I had already done a lot of CD packaging and books and side projects together, so I knew that the set for the TV show was just a matter of turning the wheel in yet one more direction. We had one conversation, and I knew Cronin Creative had it covered. I’m spoiled.” – Marty Stuart
We collaborate with the best and brightest to provide our clients with true brand clarity through exceptional design.
We jumped at the chance to design the commemorative book for Alan Shuptrine: Appalachian Watercolors of the Serpentine Chain, an exhibition currently on view at the Tennessee State Museum. Shuptrine's nationally renowned watercolors and handcrafted frames pay tribute to the land and people found along the Appalachian Trail. Be sure to check out this amazing exhibit (and while you're there, pick up a copy of the Cronin Creative-designed book!)
With the tagline, "Life. Centered.," Cronin Creative's branding and marketing campaign showcased the upscale lifestyle and strategic location of this new apartment complex, located just outside of Nashville in Mt. Juliet, Tennessee.