At Cronin Creative, we leverage the power of great design and strategically targeted branding to break through the din and deliver clarity to the lives of our clients, their companies and their customers. We are designers, writers, creatives, and very good listeners. We are a company on a mission. Cronin Creative. Clarity By Design™.
Before I headed to off to art school in Manhattan, I was just another preppy kid in the suburbs. These days, I still lean toward the basic black of my college years, but in my younger days Levis cords with the classic Lacoste tennis polo was my everyday uniform.
Yes, I abandoned my preppy past, but it all came back to me a few years back with the opening of a Lacoste store at the local mall. In fact, the 85-year-old brand is stronger than ever, and retains its vaunted place in the upscale casual clothing world. Like Nike, Polo by Ralph Lauren, or even Chanel, Lacoste wearers proudly sport the company logo on their clothing and accessories. When you see the little green alligator (okay, it’s actually a crocodile) you immediately connect with the brand and lifestyle it represents.
It’s refreshing to see more and more companies leveraging their brands to take a progressive stand on some important and controversial issues. A strong, well-established logo like Lacoste’s is a powerful thing, and the company recently made the decision to bring that power to bear for a very worthy cause. Lacoste made the enlightened decision to partner with the International Union for Conservation of Nature (IUCN) in the development of a limited edition series of their polo, replacing the familiar crocodile with ten animals on the endangered species list. For each animal, Lacoste has produced only as many shirts as there are survivors – 30 Vaquita (or Gulf of California porpoise) shirts, 67 Javan Rhino shirts, 450 Anegada Ground Iguana shirts, and so on.
They say there are two days that you love your house the most – the day you move in and the day you move out. As we come to the end of the laborious process of preparing our longtime family home for sale, we can testify to the truth in those words.
The day we moved in 17 years ago this house was an empty shell in need of some love. And with a mom, a dad, two kids, a dog, and a cat, we had love to spare. Along with all that love, we brought a large truckload of stuff, and over the years that truckload became a houseful, as we added more and more stuff to our lives.
Fast forward to 2018 (boy, that was fast!). After two straight months of nights-and-weekend cleaning painting, and purging, our home is finally full – of freshly clean, wide-open space. To get to this airy place, we waded through years of old or outgrown clothing, artwork, files, old appliances, toys, beanie babies, and kids’ drawings. Our philosophy was “everything must go,” and – to the kids, to Goodwill, to the recycling bin, to the dump – everything went.
The process brought a new kind of energy to the space we’ve inhabited all these years, and those interior changes weren’t limited to the house. Having shed the considerable weight of those unneeded possessions, we feel lighter, freer, and more mobile.
“With everything we’ve worked on together, there is a signature, definable Cronin Creative look, and I really identify with it. I consider them a part of the team.” – Shannon Pollard, Partner, Armistead Arnold Pollard Real Estate Services, LLC
“We lean on Cronin Creative to step up quickly. Because they truly understand SESAC, they’re able to turn the work around in a very timely manner. That’s huge for us.” – Ellen Truley, Vice President, Corporate Communications, SESAC, Inc.
“No matter what the assignment might be, whether it’s a last-minute thing or a higher-end project, Cronin Creative meets the deadline and brings an uncommon freshness and energy to the task.” – Steve Horswill-Johnson, Executive Director of Communications & Brand Strategy, Discipleship Ministries, The United Methodist Church
“When it was time to do our television show, Karen Cronin and I had already done a lot of CD packaging and books and side projects together, so I knew that the set for the TV show was just a matter of turning the wheel in yet one more direction. We had one conversation, and I knew Cronin Creative had it covered. I’m spoiled.” – Marty Stuart
We collaborate with the best and brightest to provide our clients with true brand clarity through exceptional design.
We jumped at the chance to design the commemorative book for Alan Shuptrine: Appalachian Watercolors of the Serpentine Chain, an exhibition currently on view at the Tennessee State Museum. Shuptrine's nationally renowned watercolors and handcrafted frames pay tribute to the land and people found along the Appalachian Trail. Be sure to check out this amazing exhibit (and while you're there, pick up a copy of the Cronin Creative-designed book!)
With the tagline, "Life. Centered.," Cronin Creative's branding and marketing campaign showcased the upscale lifestyle and strategic location of this new apartment complex, located just outside of Nashville in Mt. Juliet, Tennessee.