At Cronin Creative, we leverage the power of great design and strategically targeted branding to break through the din and deliver clarity to the lives of our clients, their companies and their customers. We are designers, writers, creatives, and very good listeners. We are a company on a mission. Cronin Creative. Clarity By Design™.
With roots in Russia, the Swiss Style was a modernist graphic movement that sought to express messages in an easily understood and straightforward manner. In 1918, Ernst Keller developed a design and typography course at the Zurich School of the Applied Arts based on the new idea that “the solution to the design problem should emerge from its content.” Keller carried out his “form-follows-function” philosophy with simple geometric forms, vibrant colors and evocative imagery.
Back in my New York City days as a graphic design student, we focused on the Swiss Style. I was taught to design within a strict system of grids, san serif fonts and flat colors. It made logical sense, but after an entire semester of using nothing but the Swiss Style Helvetica, I didn’t go near that font for 20 years!
I was fortunate back then to score a summer internship in Lausanne, Switzerland, where I worked under the Hungarian born, and very precise art director, Gabor Halmos. Gabor took the Swiss Style to an elevated, understated, and very elegant place. It gave me an appreciation for white space and clean design that has heavily influenced our “Clarity By Design” philosophy.
I’ll never forget the first time I heard the Ramones. What a blast. And I mean “blast” in every sense of the word. Yes, there was the trademark, stripped-down, jet-engine guitar roar, but these guys were really just tons of fun. It was, and still is, a blast to listen to the Ramones.
I guess that’s why my kids immediately got it, and why they pogo to the band’s songs to this day. By boiling it all down to its gritty, three-chord essence, the Ramones created primal rock ‘n’ roll that spans generations.
“What we did,” said guitarist Johnny Ramone, “was take out everything that we didn’t like about rock ‘n’ roll and use the rest, so there would be no blues influence, no long guitar solos, nothing that would get in the way of the songs.”
“With everything we’ve worked on together, there is a signature, definable Cronin Creative look, and I really identify with it. I consider them a part of the team.” – Shannon Pollard, Partner, Armistead Arnold Pollard Real Estate Services, LLC
“We lean on Cronin Creative to step up quickly. Because they truly understand SESAC, they’re able to turn the work around in a very timely manner. That’s huge for us.” – Ellen Truley, Vice President, Corporate Communications, SESAC, Inc.
“No matter what the assignment might be, whether it’s a last-minute thing or a higher-end project, Cronin Creative meets the deadline and brings an uncommon freshness and energy to the task.” – Steve Horswill-Johnson, Executive Director of Communications & Brand Strategy, Discipleship Ministries, The United Methodist Church
“When it was time to do our television show, Karen Cronin and I had already done a lot of CD packaging and books and side projects together, so I knew that the set for the TV show was just a matter of turning the wheel in yet one more direction. We had one conversation, and I knew Cronin Creative had it covered. I’m spoiled.” – Marty Stuart
We collaborate with the best and brightest to provide our clients with true brand clarity through exceptional design.
With the tagline, "Life. Centered.," Cronin Creative's branding and marketing campaign showcased the upscale lifestyle and strategic location of this new apartment complex, located just outside of Nashville in Mt. Juliet, Tennessee.
With a renewed energy and vision, the new owners of Nashville Interiors turned to Cronin Creative for a complete, cover-to-cover redesign, including an update of the magazine's logo, to better reflect publication's broader focus and demographic.