Most business owners have heard the advice: Don’t’ spend so much time working in your business that you forget to work on your business. In this case, the word “business” is pretty much interchangeable with the word “brand.” And yes, it’s challenging to make the time to build a brand that feels authentic and is built to goes the distance.But if you put the time in, the payback is a powerful tool that can do a lot of the heavy lifting for you when it comes to differentiating your company in a crowded marketplace. Below are just a few of the ways your brand can work for you and your business.Read More
At Cronin Creative, we leverage the power of great design and strategically targeted branding to break through the din and deliver clarity to the lives of our clients, their companies and their customers. We are designers, writers, creatives, and very good listeners. We are a company on a mission. Cronin Creative. Clarity By Design™.
Whether it’s the creation of a logo, a website, or a full-blown branding project, there are common techniques that we apply to all the tasks we undertake at Cronin Creative. The deliverables may differ, but the tools and the methodology remain the same.
At the moment, in addition to the project types mentioned above, we are working on the design and production of three books and a glossy, quarterly magazine. This stuff is especially close to our hearts, because it takes us back to our roots in the magazine business in New York City.
As with the design and branding processes, there is a method and an order when designing publications. We’ll call it “flow.” It’s important to strike that delicate balance between attention to detail and keeping a constant eye on the “whole,” the overall dynamic of the final product. A logical flow is essential to effective messaging.Read More
“With everything we’ve worked on together, there is a signature, definable Cronin Creative look, and I really identify with it. I consider them a part of the team.” – Shannon Pollard, Partner, Armistead Arnold Pollard Real Estate Services, LLC
“We lean on Cronin Creative to step up quickly. Because they truly understand SESAC, they’re able to turn the work around in a very timely manner. That’s huge for us.” – Ellen Truley, Vice President, Corporate Communications, SESAC, Inc.
“No matter what the assignment might be, whether it’s a last-minute thing or a higher-end project, Cronin Creative meets the deadline and brings an uncommon freshness and energy to the task.” – Steve Horswill-Johnson, Executive Director of Communications & Brand Strategy, Discipleship Ministries, The United Methodist Church
“When it was time to do our television show, Karen Cronin and I had already done a lot of CD packaging and books and side projects together, so I knew that the set for the TV show was just a matter of turning the wheel in yet one more direction. We had one conversation, and I knew Cronin Creative had it covered. I’m spoiled.” – Marty Stuart
We collaborate with the best and brightest to provide our clients with true brand clarity through exceptional design.
- BRANDING + IDENTITY
- CONTENT CREATION
- MARKETING STRATEGY
- INTERACTIVE/WEB DESIGN
- ENVIRONMENTAL GRAPHICS
- SOCIAL MEDIA
We jumped at the chance to design the commemorative book for Alan Shuptrine: Appalachian Watercolors of the Serpentine Chain, an exhibition currently on view at the Tennessee State Museum. Shuptrine's nationally renowned watercolors and handcrafted frames pay tribute to the land and people found along the Appalachian Trail. Be sure to check out this amazing exhibit (and while you're there, pick up a copy of the Cronin Creative-designed book!)Read More
Establishing a presence in Nashville's burgeoning 12 South neighborhood, Marathon Pilates turned to Cronin Creative to create a compelling brand.Read More
With the tagline, "Life. Centered.," Cronin Creative's branding and marketing campaign showcased the upscale lifestyle and strategic location of this new apartment complex, located just outside of Nashville in Mt. Juliet, Tennessee.Read More