At Cronin Creative, we leverage the power of great design and strategically targeted branding to break through the din and deliver clarity to the lives of our clients, their companies and their customers. We are designers, writers, creatives, and very good listeners. We are a company on a mission. Cronin Creative. Clarity By Design™.
Most entrepreneurs and business owners have contemplated the much-discussed distinction between working “on” their business as opposed to working “in” their business. With all the things you do, all the multi-tasks you perform working in your business day to day, it’s difficult to find that time to work on it, to gain some genuine clarity and perspective, and reflect on those all-important, long-range plans and decisions.
As we prepare to take our first vacation in way too long, I’m realizing there’s a third option – we’ll call it “floating above” your business. When the daily grind fogs your mind and obscures your focus, it’s okay – in fact it’s essential – that you simply step away. It might be for an hour, for a day, or (in my case!) a week at the beach. Whatever it takes.
Last week I joined some of my fellow Nashville-area designers on a day trip to the Domtar Paper Mill in Hawesville, Kentucky. With our guide, genial Domtar regional rep Jason Abernathy, we got a first-hand look at how paper is made. In a nutshell, I was blown away. This humongous facility on the Ohio River operates 24/7, producing a giant (and I mean giant) roll of paper about every 20 minutes. Domtar prides themselves on their sustainable practices, from forestry all the way through the milling process, so it was an inspiring and fascinating day.
I happen to be something of a paper connoisseur. I love everything about the stuff, from the look, to the texture, to the feel of it between my fingers. In fact, in just a couple of feels I can usually give you the name of the paper in question. So I listen with interest to the debate as to whether paper is “going away.” It’s not. But, like the vinyl record, paper is slowly but surely being relegated to a more rarefied, specialized place.
“With everything we’ve worked on together, there is a signature, definable Cronin Creative look, and I really identify with it. I consider them a part of the team.” – Shannon Pollard, Partner, Armistead Arnold Pollard Real Estate Services, LLC
“We lean on Cronin Creative to step up quickly. Because they truly understand SESAC, they’re able to turn the work around in a very timely manner. That’s huge for us.” – Ellen Truley, Vice President, Corporate Communications, SESAC, Inc.
“No matter what the assignment might be, whether it’s a last-minute thing or a higher-end project, Cronin Creative meets the deadline and brings an uncommon freshness and energy to the task.” – Steve Horswill-Johnson, Executive Director of Communications & Brand Strategy, Discipleship Ministries, The United Methodist Church
“When it was time to do our television show, Karen Cronin and I had already done a lot of CD packaging and books and side projects together, so I knew that the set for the TV show was just a matter of turning the wheel in yet one more direction. We had one conversation, and I knew Cronin Creative had it covered. I’m spoiled.” – Marty Stuart
We collaborate with the best and brightest to provide our clients with true brand clarity through exceptional design.
We jumped at the chance to design the commemorative book for Alan Shuptrine: Appalachian Watercolors of the Serpentine Chain, an exhibition currently on view at the Tennessee State Museum. Shuptrine's nationally renowned watercolors and handcrafted frames pay tribute to the land and people found along the Appalachian Trail. Be sure to check out this amazing exhibit (and while you're there, pick up a copy of the Cronin Creative-designed book!)
With the tagline, "Life. Centered.," Cronin Creative's branding and marketing campaign showcased the upscale lifestyle and strategic location of this new apartment complex, located just outside of Nashville in Mt. Juliet, Tennessee.