At Cronin Creative, we leverage the power of great design and strategically targeted branding to break through the din and deliver clarity to the lives of our clients, their companies and their customers. We are designers, writers, creatives, and very good listeners. We are a company on a mission. Cronin Creative. Clarity By Design™.
You might love them or hate them, or perhaps you fall somewhere in between, but there is no escaping the ubiquitous presence of brands on our shelves, on our social feeds, and in just about every aspect our lives. Long before everything and everyone became a brand, the concept was alive and well and, yes, quite necessary.
Actually, the modern term “brand” goes all the way back to the 1500s when people began burning their mark into cattle to prove ownership. These early marks were distinctive and individual, enabling owners to identify their livestock quickly and efficiently. Today’s “marks” serve that same purpose.
In the early 19th century, brewers and vintners began burning their marks into shipping cases and crates to distinguish their goods from the competition. So while you may feel inundated with and assaulted by brands on a daily basis, it’s really nothing new.
If I’ve learned anything in my long and winding career, it’s this: Nobody has all the answers. That’s why we need each other. In business and in life, we rely on the people around us. If I provide you with some insights and you do the same for me, we make progress together.
But while we offer praise and encouragement to those who provide us with the big answers, we often, consciously and unconsciously, discourage the asking of the little questions that will point us in the right direction. Without the right questions, we will never get to the right solution.
Just this week, we sat down to discuss a marketing plan with a new client. After the meeting, it was pointed out that I had offered more questions than answers. At first, I was taken aback. After all, they hired us for our marketing and branding expertise. But on quick reflection I remembered that we pose those questions to get educated, get to the heart of the client’s concerns, and build a strong, authentic brand.
As kids, we have no problem asking questions. Ask any parent driven to the brink by the endless repetition of “why?” and “how come?” Somehow, as we get older and “wiser,” that urge to ask gets sublimated. In our effort to avoid looking clueless, we often wind up without a clue.
“With everything we’ve worked on together, there is a signature, definable Cronin Creative look, and I really identify with it. I consider them a part of the team.” – Shannon Pollard, Partner, Armistead Arnold Pollard Real Estate Services, LLC
“We lean on Cronin Creative to step up quickly. Because they truly understand SESAC, they’re able to turn the work around in a very timely manner. That’s huge for us.” – Ellen Truley, Vice President, Corporate Communications, SESAC, Inc.
“No matter what the assignment might be, whether it’s a last-minute thing or a higher-end project, Cronin Creative meets the deadline and brings an uncommon freshness and energy to the task.” – Steve Horswill-Johnson, Executive Director of Communications & Brand Strategy, Discipleship Ministries, The United Methodist Church
“When it was time to do our television show, Karen Cronin and I had already done a lot of CD packaging and books and side projects together, so I knew that the set for the TV show was just a matter of turning the wheel in yet one more direction. We had one conversation, and I knew Cronin Creative had it covered. I’m spoiled.” – Marty Stuart
We collaborate with the best and brightest to provide our clients with true brand clarity through exceptional design.
We jumped at the chance to design the commemorative book for Alan Shuptrine: Appalachian Watercolors of the Serpentine Chain, an exhibition currently on view at the Tennessee State Museum. Shuptrine's nationally renowned watercolors and handcrafted frames pay tribute to the land and people found along the Appalachian Trail. Be sure to check out this amazing exhibit (and while you're there, pick up a copy of the Cronin Creative-designed book!)
With the tagline, "Life. Centered.," Cronin Creative's branding and marketing campaign showcased the upscale lifestyle and strategic location of this new apartment complex, located just outside of Nashville in Mt. Juliet, Tennessee.