Armistead Arnold Pollard LLC | Land Innovations LLC
SESAC, Inc.
At Cronin Creative, we leverage the power of great design and strategically targeted branding to break through the din and deliver clarity to the lives of our clients, their companies and their customers. We are designers, writers, creatives, and very good listeners. We are a company on a mission. Cronin Creative. Clarity By Design™.
To quote the great songwriter Tom T. Hall, “I like beer.” I also happen to love art and craft of branding, so when I stumbled into an article that put it all together, I just had to dive in. The article, written by Liz Stinson for AIGA Eye On Design, the American Institute of Graphic Arts’ online blog, explores the explosive rise of craft beer and the fierce market competition that has ensued.Stinson points to beer magazine Cana’s assertion that “beer cans are officially the new record sleeve,” and looks at the importance of beer can design in this increasingly crowded market.
“What should I consider when I’m needing a graphic designer? How do I tell them exactly what I’m looking for? And what, exactly, am I looking for?”Those are some of the things that might be running through your head as you think about hiring a graphic designer. And those questions point to the central dilemma: “How do I express my rough, sketchy vision to a designer? I’m not a terribly creative person, so it’s hard for me to put this stuff into words.”You may not think of yourself as a creative type, but you do know what you like. The first step is to spend time with a designer’s work. How does it hit you? Does their style sync with the message you plan to convey and with the audience you’re trying to reach? Do you gravitate toward certain design sensibilities? It can be helpful to show the designer examples of things you like, to see if you’re a good fit.
“With everything we’ve worked on together, there is a signature, definable Cronin Creative look, and I really identify with it. I consider them a part of the team.” – Shannon Pollard, Partner, Armistead Arnold Pollard Real Estate Services, LLC
“We lean on Cronin Creative to step up quickly. Because they truly understand SESAC, they’re able to turn the work around in a very timely manner. That’s huge for us.” – Ellen Truley, Vice President, Corporate Communications, SESAC, Inc.
“No matter what the assignment might be, whether it’s a last-minute thing or a higher-end project, Cronin Creative meets the deadline and brings an uncommon freshness and energy to the task.” – Steve Horswill-Johnson, Executive Director of Communications & Brand Strategy, Discipleship Ministries, The United Methodist Church
“When it was time to do our television show, Karen Cronin and I had already done a lot of CD packaging and books and side projects together, so I knew that the set for the TV show was just a matter of turning the wheel in yet one more direction. We had one conversation, and I knew Cronin Creative had it covered. I’m spoiled.” – Marty Stuart
Capabilities
We collaborate with the best and brightest to provide our clients with true brand clarity through exceptional design.
We jumped at the chance to design the commemorative book for Alan Shuptrine: Appalachian Watercolors of the Serpentine Chain, an exhibition currently on view at the Tennessee State Museum. Shuptrine's nationally renowned watercolors and handcrafted frames pay tribute to the land and people found along the Appalachian Trail. Be sure to check out this amazing exhibit (and while you're there, pick up a copy of the Cronin Creative-designed book!)
With the tagline, "Life. Centered.," Cronin Creative's branding and marketing campaign showcased the upscale lifestyle and strategic location of this new apartment complex, located just outside of Nashville in Mt. Juliet, Tennessee.
