At Cronin Creative, we leverage the power of great design and strategically targeted branding to break through the din and deliver clarity to the lives of our clients, their companies and their customers. We are designers, writers, creatives, and very good listeners. We are a company on a mission. Cronin Creative. Clarity By Design™.
I confess. I love church signs. And living in a town with a place of worship on every other corner, I read a new “inspiration of the week” just about every day. Whatever your spiritual leanings, the messages these mini billboards convey can create a moment of reflection in the midst of a hectic, traffic-delayed, daily routine. Hey, I’ll take it.
These ubiquitous placards also speak to me as someone who works with clients to grow their businesses by bringing clarity to their brand. In today’s crowded-and-noisy marketplace, the real challenge is to stand out and actually get someone to listen to what you’re trying to say. And on that score, these church signs really deliver. I can’t help but admire their ability to attract eyeballs. I’ll bet you read them. I know I do, and I believe just about everyone else does too.
We’ve had it pounded into our heads since childhood: “Never give up.” “Don’t be a quitter.” “Quitters never win.” And while there’s no argument on the power of perseverance in this life, I know from experience that there are times when stubbornly over-pursuing a “eureka” idea can drag your process down and take your creative spirit along with it.
Giving up on any pursuit is commonly regarded as some kind of failure, but letting go and executing a creative about face can deliver just the opposite. If you’ve chased that idea down one dead end after another (which I’ve certainly done more than once!) it might be the right time to close that door and let another open. In my experience, it always does. Every time.
There’s also your audience to consider. If a particular approach just isn’t working for you, there’s a good chance it wouldn’t play well with those you’re trying to reach. Sometimes it’s easier and more productive to cut bait and move on.
“With everything we’ve worked on together, there is a signature, definable Cronin Creative look, and I really identify with it. I consider them a part of the team.” – Shannon Pollard, Partner, Armistead Arnold Pollard Real Estate Services, LLC
“We lean on Cronin Creative to step up quickly. Because they truly understand SESAC, they’re able to turn the work around in a very timely manner. That’s huge for us.” – Ellen Truley, Vice President, Corporate Communications, SESAC, Inc.
“No matter what the assignment might be, whether it’s a last-minute thing or a higher-end project, Cronin Creative meets the deadline and brings an uncommon freshness and energy to the task.” – Steve Horswill-Johnson, Executive Director of Communications & Brand Strategy, Discipleship Ministries, The United Methodist Church
“When it was time to do our television show, Karen Cronin and I had already done a lot of CD packaging and books and side projects together, so I knew that the set for the TV show was just a matter of turning the wheel in yet one more direction. We had one conversation, and I knew Cronin Creative had it covered. I’m spoiled.” – Marty Stuart
We collaborate with the best and brightest to provide our clients with true brand clarity through exceptional design.
We jumped at the chance to design the commemorative book for Alan Shuptrine: Appalachian Watercolors of the Serpentine Chain, an exhibition currently on view at the Tennessee State Museum. Shuptrine's nationally renowned watercolors and handcrafted frames pay tribute to the land and people found along the Appalachian Trail. Be sure to check out this amazing exhibit (and while you're there, pick up a copy of the Cronin Creative-designed book!)
With the tagline, "Life. Centered.," Cronin Creative's branding and marketing campaign showcased the upscale lifestyle and strategic location of this new apartment complex, located just outside of Nashville in Mt. Juliet, Tennessee.