Armistead Arnold Pollard LLC | Land Innovations LLC
SESAC, Inc.
At Cronin Creative, we leverage the power of great design and strategically targeted branding to break through the din and deliver clarity to the lives of our clients, their companies and their customers. We are designers, writers, creatives, and very good listeners. We are a company on a mission. Cronin Creative. Clarity By Design™.
Authentic brands should be carefully designed from the ground up and built to last. Practical Massage Therapy, an industry pioneer and leader in Nashville for over two decades, is a prime example of just such a brand.Armed with the germ of an idea and the simple goal of “being busy and maybe making some money” Practical Massage Therapy owner Renee French approached then solo-preneur Karen Cronin with an idea for a logo that the future Cronin Creative founder vividly brought to life. It was the beginning of a friendship and a 20-year business relationship.”We shared our logo idea and a couple of elements, and Karen found the font,” French says. “I also had an idea for a color – I called it zen green – and Karen matched what I was thinking perfectly. She found that green!”
As a creative professional, I’m always thankful that inspiration can strike anywhere, at any time. We’re inspired here at Cronin Creative by a lot of things, from museums and galleries to nature and books and music, and on an on. Even the bright colors in my studio area rug can spark an idea.I collect pages from magazines and books that are interesting to me and display them on shelves or up on my bulletin board. I even have old paint cans filled with cool stuff that for some reason always stirs the creative soup.It’s also a matter of just being open and present, and taking time to notice colors and patterns, the design that is all around us.In a recent conversation with some fellow graphic designers, the question of inspiration came up. After listening to my colleagues’ inspiring tales of things that summon their particular muse, it hit me.We design for people trying to communicate a clear message to other people. It’s all about people, collaborating with them, learning from them, sharing their stories, solving their problems, and just being one of them. We have an exceptionally rich, diverse and interesting client base. Getting to know them and the “why” behind the work that they do inspires us every day.
“With everything we’ve worked on together, there is a signature, definable Cronin Creative look, and I really identify with it. I consider them a part of the team.” – Shannon Pollard, Partner, Armistead Arnold Pollard Real Estate Services, LLC
“We lean on Cronin Creative to step up quickly. Because they truly understand SESAC, they’re able to turn the work around in a very timely manner. That’s huge for us.” – Ellen Truley, Vice President, Corporate Communications, SESAC, Inc.
“No matter what the assignment might be, whether it’s a last-minute thing or a higher-end project, Cronin Creative meets the deadline and brings an uncommon freshness and energy to the task.” – Steve Horswill-Johnson, Executive Director of Communications & Brand Strategy, Discipleship Ministries, The United Methodist Church
“When it was time to do our television show, Karen Cronin and I had already done a lot of CD packaging and books and side projects together, so I knew that the set for the TV show was just a matter of turning the wheel in yet one more direction. We had one conversation, and I knew Cronin Creative had it covered. I’m spoiled.” – Marty Stuart
Capabilities
We collaborate with the best and brightest to provide our clients with true brand clarity through exceptional design.
We jumped at the chance to design the commemorative book for Alan Shuptrine: Appalachian Watercolors of the Serpentine Chain, an exhibition currently on view at the Tennessee State Museum. Shuptrine's nationally renowned watercolors and handcrafted frames pay tribute to the land and people found along the Appalachian Trail. Be sure to check out this amazing exhibit (and while you're there, pick up a copy of the Cronin Creative-designed book!)
With the tagline, "Life. Centered.," Cronin Creative's branding and marketing campaign showcased the upscale lifestyle and strategic location of this new apartment complex, located just outside of Nashville in Mt. Juliet, Tennessee.
