At Cronin Creative, we leverage the power of great design and strategically targeted branding to break through the din and deliver clarity to the lives of our clients, their companies and their customers. We are designers, writers, creatives, and very good listeners. We are a company on a mission. Cronin Creative. Clarity By Design™.
With marketing and branding methods gravitating more and more to our hand-held devices, and traditional brick-and-mortar commerce being supplanted by online monoliths like Amazon, it sometimes seems that all of our daily activities and decisions have become computer-driven. But here at Cronin Creative, we still believe in the formidable power of paper to enrich our lives and inspire consumers like no other medium.
In a recent series of articles, Sappi North America, one of our favorite paper sources, explores the way haptics – the science of touch – is becoming a marketing watchword, with companies turning more and more to paper catalogs to entice and energize consumers. A recent study conducted by magazine publishing giant Condé Nast came to some surprising conclusions regarding the enduring power of paper.
I love speaking to small business owners and entrepreneurs about the importance of branding to the growth and success of their companies. At a recent presentation, I realized that the examples I was using to illustrate this point were, for the most part, large, well-known brands. And while those big brands are useful in illustrating one point or another, it’s important to remember that branding is at least as important for the Davids as it is for the Goliaths.
A recent article from Entrepreneur magazine guest columnist Arpist Sinha effectively drives that point home.
“There is widespread ambivalence about the relevance of branding, especially among startups and small businesses looking to find their feet in an innately hostile environment,” Sinha says. “For the most part, small businesses remain blinded by the erroneous assumption that brands exclusively signify the ‘bigger’ fish in the pond.
“With everything we’ve worked on together, there is a signature, definable Cronin Creative look, and I really identify with it. I consider them a part of the team.” – Shannon Pollard, Partner, Armistead Arnold Pollard Real Estate Services, LLC
“We lean on Cronin Creative to step up quickly. Because they truly understand SESAC, they’re able to turn the work around in a very timely manner. That’s huge for us.” – Ellen Truley, Vice President, Corporate Communications, SESAC, Inc.
“No matter what the assignment might be, whether it’s a last-minute thing or a higher-end project, Cronin Creative meets the deadline and brings an uncommon freshness and energy to the task.” – Steve Horswill-Johnson, Executive Director of Communications & Brand Strategy, Discipleship Ministries, The United Methodist Church
“When it was time to do our television show, Karen Cronin and I had already done a lot of CD packaging and books and side projects together, so I knew that the set for the TV show was just a matter of turning the wheel in yet one more direction. We had one conversation, and I knew Cronin Creative had it covered. I’m spoiled.” – Marty Stuart
We collaborate with the best and brightest to provide our clients with true brand clarity through exceptional design.
We jumped at the chance to design the commemorative book for Alan Shuptrine: Appalachian Watercolors of the Serpentine Chain, an exhibition currently on view at the Tennessee State Museum. Shuptrine's nationally renowned watercolors and handcrafted frames pay tribute to the land and people found along the Appalachian Trail. Be sure to check out this amazing exhibit (and while you're there, pick up a copy of the Cronin Creative-designed book!)
With the tagline, "Life. Centered.," Cronin Creative's branding and marketing campaign showcased the upscale lifestyle and strategic location of this new apartment complex, located just outside of Nashville in Mt. Juliet, Tennessee.