Armistead Arnold Pollard LLC | Land Innovations LLC
SESAC, Inc.
At Cronin Creative, we leverage the power of great design and strategically targeted branding to break through the din and deliver clarity to the lives of our clients, their companies and their customers. We are designers, writers, creatives, and very good listeners. We are a company on a mission. Cronin Creative. Clarity By Design™.
I have always been a tea drinker. Where most folks are clamoring for the coffee maker in the morning, I linger over two cups of organic black tea. From there, if I start to drag, it’s a cup of herbal tea in the afternoon. I have my ritual down to a tee. I go for Earl Grey first thing, and when I sit down at my desk, I sip a big ol’ cup of Breakfast Blend. Nothing fancy, but I’ve got to have those two cups every day.I recently learned that many teabags release micro-plastics (yuck), and I decided it was time to start brewing loose tea. It’s cheaper, and it tastes noticeably better. I upgraded my 30-year old tea ball to a fancy Oxo strainer and embarked on my quest to find the perfect loose tea.I compared cost, right down to the price per cup. There was one brand that, taste-wise, really hit the mark. Not surprisingly, it was also the priciest of the four brands I tried.
As a rock ‘n’ rollin’ baby boomer, I have fond memories of leafing through the new arrivals bin in my local record store, pulling, perusing, and flipping them over to scan the credits.Several factors weighed on my purchasing decision, but it was often the album cover art that sealed the deal. There were times when I laid down my hard-earned cash for an artist I’d never heard of, all because the cover art moved me to buy. In almost every case, those blind purchases turned out to be among my favorites.In today’s miniature digital environment, the magic of the album cover has pretty much disappeared. It’s challenging to fit vital information, never mind make a creative statement, on a postage stamp-sized palette.Where album covers have shrunk in size and importance, book covers have somehow retained their power and evolved to suit a fast-moving, fickle digital consumer. Even as the recent resurrection of the independent bookstore and the advent of Amazon’s brick and mortar bookstores are reviving the art of browsing, the publishing industry has effectively adapted to online shoppers.
“With everything we’ve worked on together, there is a signature, definable Cronin Creative look, and I really identify with it. I consider them a part of the team.” – Shannon Pollard, Partner, Armistead Arnold Pollard Real Estate Services, LLC
“We lean on Cronin Creative to step up quickly. Because they truly understand SESAC, they’re able to turn the work around in a very timely manner. That’s huge for us.” – Ellen Truley, Vice President, Corporate Communications, SESAC, Inc.
“No matter what the assignment might be, whether it’s a last-minute thing or a higher-end project, Cronin Creative meets the deadline and brings an uncommon freshness and energy to the task.” – Steve Horswill-Johnson, Executive Director of Communications & Brand Strategy, Discipleship Ministries, The United Methodist Church
“When it was time to do our television show, Karen Cronin and I had already done a lot of CD packaging and books and side projects together, so I knew that the set for the TV show was just a matter of turning the wheel in yet one more direction. We had one conversation, and I knew Cronin Creative had it covered. I’m spoiled.” – Marty Stuart
Capabilities
We collaborate with the best and brightest to provide our clients with true brand clarity through exceptional design.
We jumped at the chance to design the commemorative book for Alan Shuptrine: Appalachian Watercolors of the Serpentine Chain, an exhibition currently on view at the Tennessee State Museum. Shuptrine's nationally renowned watercolors and handcrafted frames pay tribute to the land and people found along the Appalachian Trail. Be sure to check out this amazing exhibit (and while you're there, pick up a copy of the Cronin Creative-designed book!)
With the tagline, "Life. Centered.," Cronin Creative's branding and marketing campaign showcased the upscale lifestyle and strategic location of this new apartment complex, located just outside of Nashville in Mt. Juliet, Tennessee.
