There’s currently a lot of talk going around about the redesign of the iconic “I Love NY” logo that was originally created by Milton Glaser back in the 1970s. If you haven’t seen the newly redesigned version, it reads “We Love NYC.” According to Kathryn
What should you look for in a graphic designer? The first thing to be aware of is the difference between someone who can arrange images and type on a page and the professional graphic designer you hire to create your logo, your website, or your
One of our favorite of the many and varied things we get to do at Cronin Creative is designing logos. Your logo is at the very heart of your brand. Think of it as the face of your business, that all-important first impression. Just as
"What should I consider when I'm needing a graphic designer? How do I tell them exactly what I'm looking for? And what, exactly, am I looking for?" Those are some of the things that might be running through your head as you think about hiring a
“Designers love limitations. They challenge our ingenuity and often push us to find solutions that are even better than what would have been done without any constraints.” – John Wheatman What does it take to be a successful professional graphic designer? Well, the initial requirements are
For any new business and for many that are well established, the need to effectively communicate exactly what you do – the features, benefits and differentiators of your products or services – is more important than ever in reaching and moving your target customers. The
In last week’s blog, we discussed the importance of spring cleaning for your brand. We’re following up this week with a few easy ways to take a fresh look at your brand and your marketing material. We’re talking about all that stuff that has your
Call me crazy, but one of my favorite things about the end of winter is spring cleaning. I’m sure a lot of that is the graphic designer in me. Eliminating clutter is something I do on a daily basis. I happen to use a computer
In many a strategy session, as each step is being carefully considered, you’ll hear the phrase, “We don’t want any surprises.” While I understand that as it relates to the unexpected events that can derail even the best laid plans, when it comes to our
As someone who has run their own business for going on 15 years, I am well aware of the importance and the value of mentors along the way. While many think of mentoring as something useful for a fledgling business or startup, at Cronin Creative