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simplicity Tag

June 24, 2021 In Art, brand messaging, Branding, Business, Design, News By Peter Cronin

Simplicity Isn’t Necessarily Simple

I posted a photo of my new kitchen sink on Facebook last week. That’s how much I love the easy functionality of this thing. It’s wide, it’s exceptionally deep and roomy, and, as I pointed out in my Facebook post, it’s simple. Well, maybe not

Cronin-Creative-Clarity-By-Design-Songwriting-BlogPost-196

October 8, 2020 In Branding, Business, Design By Peter Cronin

Don’t Bore Us, Get To The Chorus

There’s a phrase you’ll hear tossed around by songwriters struggling through a co-writing session. “Don’t bore us, get to the chorus” usually elicits a chuckle or two, but it’s actually one of those casual-but-cardinal rules of commercial country songwriting. It’s also good advice for any business