A while back, working with a client on a marketing strategy, we began to review the various media we might consider when the client suddenly laid down the law. “We don’t do print, period,” were his exact words. As much as we tried to gently
As co-creator of the NPR-produced podcast/blog “Planet Money,” author Adam Davidson has built a substantial fan base bringing complex economics down to earth for the less financially savvy among us. His new book, “The Passion Economy,” is an insightful look at the way business is
The mountain of marketing messages we're all hit with every day can be overwhelming. It also presents a challenge for the graphic designer. It's our job to get our client's message to stand out in this roiling sea of information and graphics.So, what's a designer
You're good at what you do, and you're intimately familiar with the ins and outs of your business, so explaining exactly what makes your product or service special should be a breeze, right? Unfortunately, if you're like most people, it's not so easy. You're just