What should you look for in a graphic designer? The first thing to be aware of is the difference between someone who can arrange images and type on a page and the professional graphic designer you hire to create your logo, your website, or your
Back in 2007, we established Cronin Creative as a husband/wife business, and we’re happy to report the arrangement has worked out pretty well for us as well as our clients. But the company founders aren’t the only ones married around here. In fact, our biggest
"What should I consider when I'm needing a graphic designer? How do I tell them exactly what I'm looking for? And what, exactly, am I looking for?" Those are some of the things that might be running through your head as you think about hiring a
It’s hard to believe that we’re officially halfway through 2022. As challenging as the times have been, we’ve managed to stay very busy here at Cronin Creative. Over the past six months we’ve crafted a whole lot of quality content and delivered stellar design work
For any new business and for many that are well established, the need to effectively communicate exactly what you do – the features, benefits and differentiators of your products or services – is more important than ever in reaching and moving your target customers. The
In many a strategy session, as each step is being carefully considered, you’ll hear the phrase, “We don’t want any surprises.” While I understand that as it relates to the unexpected events that can derail even the best laid plans, when it comes to our
Next time you take a walk in the park, take a look around. Chances are you’ll notice some nicely designed signage offering directions or historical perspective. What you may not recognize is that in many cases, the entire park and the systems that make it
''The graphic artists and designers we’re hiring to build our websites and brochures have degrees in design and know everything about Photoshop, but how many of them have read a single book about writing good sales copy? How many of them know how to clarify your
I finally got around to painting the downstairs bathroom in our new place last week. Time to lose the shiny blue walls and go with my color of the moment, an oyster shell white. While it might seem a bit bland and boring to some,
Often, when discussing design projects with clients, the question of exactly how the finished product is going to look comes up. Now, I may have something swirling around in my head, or maybe my client does, but I am always careful to make no promises.