One of the real challenges associated with operating a business is the building of a distinctive and authentic brand that separates your company from the competition. A good way to get to the heart of the matter is to focus on the "human" side of
This past weekend we had family in town. Die-hard country music fans from Rhode Island, they came for the Lower Broadway live music experience, and they got what they came for! As longtime Nashville residents, we chose to sit this one out, but our guests
Back in 2007, when we took the big leap and started our own company, we made a promise. Settling on the name Cronin Creative (we do have a thing for alliteration), we vowed to explore and employ all the different facets of our creativity. At
“Melts in Your Mouth, Not in Your Hand” “I’m Lovin’ It” “Just Do It” If you’re not isolated somewhere on a desert island, I’m willing to bet that you instantly knew the products associated with the above taglines. In fact, whether it’s M&Ms, McDonald’s cheeseburgers or Nike sneakers,
"If we’re not having fun, we're doing it wrong." I've heard the above quote attributed to both Groucho Marx and to Cowboy Jack Clement, and the lives of those two quirky, wickedly creative personalities are proof enough of the truth behind the words. As a company charged
"What should I consider when I'm needing a graphic designer? How do I tell them exactly what I'm looking for? And what, exactly, am I looking for?" Those are some of the things that might be running through your head as you think about hiring a
It’s happened to the best of us. You’re at a networking event, someone asks what you do, and suddenly your tongue gets tied in knots. The most commonly prescribed solution to this problem is the “elevator speech,” that snappy explanation that quickly sums up you