Next time you take a walk in the park, take a look around. Chances are you’ll notice some nicely designed signage offering directions or historical perspective. What you may not recognize is that in many cases, the entire park and the systems that make it
Having run our own design and communications firm for going on 15 years, we’re very aware of the difference between a “service” business and one that is “product-driven.” We also know that in today’s marketplace that divide is quickly eroding. In what tech innovator Tim
I finally got around to painting the downstairs bathroom in our new place last week. Time to lose the shiny blue walls and go with my color of the moment, an oyster shell white. While it might seem a bit bland and boring to some,
I’ve always been one of those people who can’t stand cleaning the house but who really enjoys a freshly cleaned home. I’m also someone who, for much of my life, wasn’t able to afford to pay someone else to do the dirty work. I would
The mountain of marketing messages we're all hit with every day can be overwhelming. It also presents a challenge for the graphic designer. It's our job to get our client's message to stand out in this roiling sea of information and graphics.So, what's a designer
Authentic brands should be carefully designed from the ground up and built to last. Practical Massage Therapy, an industry pioneer and leader in Nashville for over two decades, is a prime example of just such a brand.Armed with the germ of an idea and the
“Good design is good business.” This quote from former IBM president Thomas Watson Jr. was delivered at the University of Pennsylvania in 1973. Back then, the idea that design was integral to the future of commerce was a new and somewhat revolutionary notion, but Watson