Whenever we work with a client on their brand, at the end of the process we hand them their “brand standards,” the rules and guidelines around the proper usage and presentation of their brand to the world. These standards ensure consistency in sizing, positioning, and in
''The graphic artists and designers we’re hiring to build our websites and brochures have degrees in design and know everything about Photoshop, but how many of them have read a single book about writing good sales copy? How many of them know how to clarify your
I finally got around to painting the downstairs bathroom in our new place last week. Time to lose the shiny blue walls and go with my color of the moment, an oyster shell white. While it might seem a bit bland and boring to some,
This is Cronin Creative blog #227. Phew. That’s a lot of blogs. And to think I initially resisted the whole idea. As a former music journalist accustomed to getting paid to write, doing it for free held little appeal. To quote the mentor that turned
It’s happened to the best of us. You’re at a networking event, someone asks what you do, and suddenly your tongue gets tied in knots. The most commonly prescribed solution to this problem is the “elevator speech,” that snappy explanation that quickly sums up you
While the pandemic kept most of us isolated for the past year, it obviously hasn’t had the same effect on Nashville’s developers and builders. Looking to the left and to the right at once familiar intersections, what were once unobstructed views are now completely obscured
I posted a photo of my new kitchen sink on Facebook last week. That’s how much I love the easy functionality of this thing. It’s wide, it’s exceptionally deep and roomy, and, as I pointed out in my Facebook post, it’s simple. Well, maybe not
Often, when discussing design projects with clients, the question of exactly how the finished product is going to look comes up. Now, I may have something swirling around in my head, or maybe my client does, but I am always careful to make no promises.
Blogging for your business is a well-established way to highlight your expertise and bring your unique, authentic voice to a targeted online audience. It’s a great place to express your point of view and expound on topics relevant to your potential customers. Why, then,
While COVID may not be over, those of us who are fully vaccinated are getting out and shaking hands again. It feels good, but let’s face it, after the year we’ve all been through it also feels a bit odd. In short, getting together again