I can hear my mother now. “Don’t you use that tone of voice with me, mister!” With six kids to raise, my mom was a regular connoisseur of tone of voice. She could detect and would not tolerate even the tiniest trace of attitude, even
In many a strategy session, as each step is being carefully considered, you’ll hear the phrase, “We don’t want any surprises.” While I understand that as it relates to the unexpected events that can derail even the best laid plans, when it comes to our
Back in 2007, when we finally took the big leap and started our own company, we made a promise. Settling on the name Cronin Creative, we vowed to explore and employ all the various facets of our creativity. At the time, we were thinking of
As someone who has run their own business for going on 15 years, I am well aware of the importance and the value of mentors along the way. While many think of mentoring as something useful for a fledgling business or startup, at Cronin Creative
Three decades ago, I was in the market for a good quality microphone for my humble home recording studio. I did some homework on the subject, hit the stores, and heard a lot of sales pitches. In the end, I took the advice of a
In successfully starting and building any business, communication is key. An easily understood, succinctly expressed message that explains your services, the problem you solve, and why you’re the one to solve it is essential in attracting today’s easily distracted consumer. In other words, that unclear,
"What should I consider when I'm needing a graphic designer? How do I tell them exactly what I'm looking for? And what, exactly, am I looking for?" Those are some of the things that might be running through your head as you think about hiring a
Next time you take a walk in the park, take a look around. Chances are you’ll notice some nicely designed signage offering directions or historical perspective. What you may not recognize is that in many cases, the entire park and the systems that make it
Whenever we work with a client on their brand, at the end of the process we hand them their “brand standards,” the rules and guidelines around the proper usage and presentation of their brand to the world. These standards ensure consistency in sizing, positioning, and in
''The graphic artists and designers we’re hiring to build our websites and brochures have degrees in design and know everything about Photoshop, but how many of them have read a single book about writing good sales copy? How many of them know how to clarify your