Back in 2007, we established Cronin Creative as a husband/wife business, and we’re happy to report the arrangement has worked out pretty well for us as well as our clients. But the company founders aren’t the only ones married around here. In fact, our biggest
"What should I consider when I'm needing a graphic designer? How do I tell them exactly what I'm looking for? And what, exactly, am I looking for?" Those are some of the things that might be running through your head as you think about hiring a
Among my favorite of the many things that I get to do here at Cronin Creative is the crafting of taglines that summarize, energize, and reinforce the brands we design in collaboration with our clients. A tagline is that short phrase that accompanies your logo,
Once upon a time, people got most of their information and much of their entertainment from books. As a voracious consumer of books, I’m still in the “sit-down-and-read” camp, but these days I’m the exception. So, what’s the story? Why is it that we now
It’s hard to believe that we’re officially halfway through 2022. As challenging as the times have been, we’ve managed to stay very busy here at Cronin Creative. Over the past six months we’ve crafted a whole lot of quality content and delivered stellar design work
No matter what business you’re in, chances are better than good that you are in a competitive market. Unless you are the only one who does what you do, it’s essential that you differentiate your business from those competitors. Nailing down that authentic differentiator, however,
For any new business and for many that are well established, the need to effectively communicate exactly what you do – the features, benefits and differentiators of your products or services – is more important than ever in reaching and moving your target customers. The
We all make mistakes, some more embarrassing than others. A while back we posted a blog about the importance of paying attention to every little detail, only to publish it and find a glaring misspelling in the subject line. It reminds me of my days
Call me crazy, but one of my favorite things about the end of winter is spring cleaning. I’m sure a lot of that is the graphic designer in me. Eliminating clutter is something I do on a daily basis. I happen to use a computer
When we’re not designing and writing creative stuff for our clients, we Cronins like to have a relaxing dinner in a restaurant now and then. It’s a way to get out of the studio and talk about everything but business. Unfortunately, COVID put the kibosh