A great logo leaves a strong impression in the here and now, but also evolves over time. As they experience growth and inevitable changes in the market, great brands react, updating their visuals to keep things fresh and relevant. Most of the time, that begins
How does one market to a demographic that is completely cynical about the whole idea of marketing? That was the dilemma faced by Stan Cornyn, the now legendary creative head of Warner Brothers Records back in the beaded, Nehru-jacketed ‘60s. After years of stagnation, WB had
Working as a graphic designer, I often hear the term “brand police” bandied about by my fellow designers. And when it comes to creating, explaining, and/or enforcing brand standards, I am fully capable of being the bad cop. The elements around any brand – from
“Just be yourself, and you’ll do fine.” At one time or another, all of us have been given that good advice from well-meaning parents, friends or colleagues. But pulling that off, actually being one’s genuine self, is sometimes not as simple as it sounds. When Cronin
A few years back I was meeting with a mentor discussing various options we might explore to expand our company’s presence in the market and grow the business. He immediately suggested a regular blog, and I immediately resisted. As a former professional journalist, I was
Back in the day, when I eked out living as a struggling musician and there was no such thing as social media, promotional tools for local bands consisted of a flyer, a staple gun, and a telephone pole. Every reachable inch of the pole would
So, what have y’all been working on lately over at Cronin Creative? So glad you asked! Here are just a few of the cool projects to come flying out of our studio of late. Can we help you?? Bright Night Out Faced with a COVID-induced business
Every Sunday morning you’ll find me in a comfortable chair, pencil in hand, chipping away at the New York Times crossword. It may take hours, but I can’t help myself, I’ve just got to solve this thing! My creative, business and life partner Karen can get the same way
Here at Cronin Creative, we work with our clients on the various touch points – from design to messaging to strategic marketing – that make up their unique brand. Once you’ve put those elements together and established that authentic brand, however, it’s up to you
One of our favorite things to do here at Cronin Creative is designing beautiful, highly functional websites for our clients, and over the past 13 years, we’ve designed quite a few. But creating a website for a client is a very different animal than designing