For any new business and for many that are well established, the need to effectively communicate exactly what you do – the features, benefits and differentiators of your products or services – is more important than ever in reaching and moving your target customers. The
We all make mistakes, some more embarrassing than others. A while back we posted a blog about the importance of paying attention to every little detail, only to publish it and find a glaring misspelling in the subject line. It reminds me of my days
Call me crazy, but one of my favorite things about the end of winter is spring cleaning. I’m sure a lot of that is the graphic designer in me. Eliminating clutter is something I do on a daily basis. I happen to use a computer
When we’re not designing and writing creative stuff for our clients, we Cronins like to have a relaxing dinner in a restaurant now and then. It’s a way to get out of the studio and talk about everything but business. Unfortunately, COVID put the kibosh
I can hear my mother now. “Don’t you use that tone of voice with me, mister!” With six kids to raise, my mom was a regular connoisseur of tone of voice. She could detect and would not tolerate even the tiniest trace of attitude, even
In many a strategy session, as each step is being carefully considered, you’ll hear the phrase, “We don’t want any surprises.” While I understand that as it relates to the unexpected events that can derail even the best laid plans, when it comes to our
Back in 2007, when we finally took the big leap and started our own company, we made a promise. Settling on the name Cronin Creative, we vowed to explore and employ all the various facets of our creativity. At the time, we were thinking of
As someone who has run their own business for going on 15 years, I am well aware of the importance and the value of mentors along the way. While many think of mentoring as something useful for a fledgling business or startup, at Cronin Creative
Three decades ago, I was in the market for a good quality microphone for my humble home recording studio. I did some homework on the subject, hit the stores, and heard a lot of sales pitches. In the end, I took the advice of a
In successfully starting and building any business, communication is key. An easily understood, succinctly expressed message that explains your services, the problem you solve, and why you’re the one to solve it is essential in attracting today’s easily distracted consumer. In other words, that unclear,