Having grown up a rabid music fan way back in the 20th century, I’m one of those who can honestly say that the Beatles changed my life. Yes, I was one of those lucky kids who experienced the Fab Four’s first appearance on the Ed
Back in 2007, when we took the big leap and started our own company, we made a promise. Settling on the name Cronin Creative (we do have a thing for alliteration), we vowed to explore and employ all the different facets of our creativity. At
“Melts in Your Mouth, Not in Your Hand” “I’m Lovin’ It” “Just Do It” If you’re not isolated somewhere on a desert island, I’m willing to bet that you instantly knew the products associated with the above taglines. In fact, whether it’s M&Ms, McDonald’s cheeseburgers or Nike sneakers,
There’s currently a lot of talk going around about the redesign of the iconic “I Love NY” logo that was originally created by Milton Glaser back in the 1970s. If you haven’t seen the newly redesigned version, it reads “We Love NYC.” According to Kathryn
What should you look for in a graphic designer? The first thing to be aware of is the difference between someone who can arrange images and type on a page and the professional graphic designer you hire to create your logo, your website, or your
I was recently reminiscing about my days in the Music Row song publishing world and thinking about one particular publisher. For the life of me, I could not recall the company’s name (it’s been a while), but they had a powerful roster of writers cranking
"If we’re not having fun, we're doing it wrong." I've heard the above quote attributed to both Groucho Marx and to Cowboy Jack Clement, and the lives of those two quirky, wickedly creative personalities are proof enough of the truth behind the words. As a company charged
One of our favorite of the many and varied things we get to do at Cronin Creative is designing logos. Your logo is at the very heart of your brand. Think of it as the face of your business, that all-important first impression. Just as
When clients encounter our tagline – Clarity by Design™ – they generally think of the clean, spacious graphic design and highly distilled copy that have long been Cronin Creative’s stock in trade. In a crowded marketplace, expressing the unique advantages of your business as clearly
It happens every year. After weeks of holiday partying and over-indulging, folks jump enthusiastically into strictly regimented diet plans and head to the gym to right their personal ship and get themselves back into shape. By the end of January, those same gyms are empty,