You are reading Cronin Creative’s 250th weekly blog. Boy oh boy, that’s a lot of blog writing. I know because I wrote most of them. Writing is one thing, reading is another, and I realize that, even though we send our blog to a whole
In successfully starting and building any business, communication is key. An easily understood, succinctly expressed message that explains your services, the problem you solve, and why you’re the one to solve it is essential in attracting today’s easily distracted consumer. In other words, that unclear,
This is Cronin Creative blog #227. Phew. That’s a lot of blogs. And to think I initially resisted the whole idea. As a former music journalist accustomed to getting paid to write, doing it for free held little appeal. To quote the mentor that turned
Effective branding is all about relationships. I was reminded of this fact after shopping for some new furniture at one of our favorite stores. We chose this particular retailer for the styles they feature and for their not-so-crazy prices. Overall, we're pretty happy with how
We hear the term "content marketing" all the time, but how many folks really know what it means or how to make it work? Those that do understand are often way too busy to follow through with the kind of strategic effort that actually delivers