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December 11, 2020 In Art, brand messaging, Branding, Business, Design By Karen Cronin

Go Ahead, Sweat the Details!

I learned it back in art school: Take the time to give your attention to every little design detail. That valuable lesson didn’t really hit home until I was out in the professional world. Designing a direct mail piece for a client, I was thinking

July 23, 2020 In Branding, Business, Design, News By Karen Cronin

What Color Is Your Brand?

On these summer mornings you can find me up early with my cup of tea and my iPad, scanning the headlines on our third-floor balcony. The day’s heat hasn’t yet kicked in, so I’m usually wearing my slightly worn but oh-so-comfortable bright pink sweatshirt. I’m