A few years back I had my introductory meeting/assessment with my first-ever personal trainer. He took one look at me and let me know, in the gentlest way possible, that I had work to do. He was right. Between one thing and another I’d just
When clients encounter our tagline – Clarity by Design™ – they generally think of the clean, spacious graphic design and highly distilled copy that have long been Cronin Creative’s stock in trade. In a crowded marketplace, expressing the unique advantages of your business as clearly
Provoke pro·voke | \ prə-ˈvōk \ transitive verb a: to call forth (a feeling, an action, etc.) b: to stir up purposely While the word “provoke” often connotes an angry response, the above definition from Merriam Webster could double as a definition of what effective marketing should always do. When I purchased my “Books” baseball cap
"What should I consider when I'm needing a graphic designer? How do I tell them exactly what I'm looking for? And what, exactly, am I looking for?" Those are some of the things that might be running through your head as you think about hiring a
Once upon a time, people got most of their information and much of their entertainment from books. As a voracious consumer of books, I’m still in the “sit-down-and-read” camp, but these days I’m the exception. So, what’s the story? Why is it that we now
“Designers love limitations. They challenge our ingenuity and often push us to find solutions that are even better than what would have been done without any constraints.” – John Wheatman What does it take to be a successful professional graphic designer? Well, the initial requirements are
You are reading Cronin Creative’s 250th weekly blog. Boy oh boy, that’s a lot of blog writing. I know because I wrote most of them. Writing is one thing, reading is another, and I realize that, even though we send our blog to a whole
In last week’s blog, we discussed the importance of spring cleaning for your brand. We’re following up this week with a few easy ways to take a fresh look at your brand and your marketing material. We’re talking about all that stuff that has your
I was recently reminiscing about my days in the Music Row song publishing world and thinking about one particular publisher. For the life of me, I could not remember the company’s name (hey, it’s been a while), but they had a powerful roster of writers
It’s a surprising fact that most business owners don’t do a lot of thinking about their brand. They don’t, but they really should. A brand is many things, but at its heart, your brand is your reputation, what people say about you when you’re not