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Don’t Be Afraid to be Provocative

Provoke pro·​voke | \ prə-ˈvōk  \ transitive verb a: to call forth (a feeling, an action, etc.)  b: to stir up purposely While the word “provoke” often connotes an angry response, the above definition from Merriam Webster could double as a definition of what effective marketing should always do. When I purchased my “Books” baseball cap

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