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brands Tag

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February 16, 2023 In Branding, Business, Design, Marketing Strategy, News By Peter Cronin

Don’t Forget the Fun Part!

"If we’re not having fun, we're doing it wrong." I've heard the above quote attributed to both Groucho Marx and to Cowboy Jack Clement, and the lives of those two quirky, wickedly creative personalities are proof enough of the truth behind the words. As a company charged

February 26, 2021 In Art, brand messaging, Branding, Business, Design, Marketing Strategy, News By Karen Cronin

Creating a Logo That Lasts

A great logo leaves a strong impression in the here and now, but also evolves over time. As they experience growth and inevitable changes in the market, great brands react, updating their visuals to keep things fresh and relevant. Most of the time, that begins

August 28, 2019 In News By Peter Cronin

Creativity Makes A Comeback!

With several business books already written to reinforce his point, bestselling author/thought leader Daniel Pink believes that creativity is at the heart of 21st century work. But over the course of the past decade, big data, with its ability to zero in on more and