I was recently reminiscing about my days in the Music Row song publishing world and thinking about one particular publisher. For the life of me, I could not recall the company’s name (it’s been a while), but they had a powerful roster of writers cranking
Among the most important elements of any effective branding strategy is consistency. Your brand is really the sum total of a number of key touch points that affect your business internally and externally every day. Maintaining consistency across all of them presents a constant and
Whenever we work with a client on their brand, at the end of the process we hand them their “brand standards,” the rules and guidelines around the proper usage and presentation of their brand to the world. These standards ensure consistency in sizing, positioning, and in
Effective branding is all about relationships. I was reminded of this fact after shopping for some new furniture at one of our favorite stores. We chose this particular retailer for the styles they feature and for their not-so-crazy prices. Overall, we're pretty happy with how
So, what have y’all been working on lately over at Cronin Creative? So glad you asked! Here are just a few of the cool projects to come flying out of our studio of late. Can we help you?? Bright Night Out Faced with a COVID-induced business
Here at Cronin Creative, we work with our clients on the various touch points – from design to messaging to strategic marketing – that make up their unique brand. Once you’ve put those elements together and established that authentic brand, however, it’s up to you
With our beloved Volvo in the shop for a few days, we've been suddenly thrust back into the world of rental cars. The biggest watchwords this time around were speed and efficiency. I mean, wow. A few answers typed into that handheld device out in
Thinking about a rebrand or a brand refresh? There are a lot of good reasons why the time might be right for a revamp of your corporate identity. Whether it's a response to a changing market, a reputation repair and renovation, a corporate merger or
It started out as a routine trip to my local Office Depot to pick up some notebook subject dividers. After navigating my way to the correct aisle, I found them – thousands of them lined up and stacked in an array of every conceivable style
Here at Cronin Creative, we employ a process we call "Clarity By Design" to every aspect of every branding challenge we encounter.In brand messaging (the words) as well as design (the visuals), it's really all about distillation, removing any element that doesn't genuinely connect and