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brand standards Tag

October 13, 2022 In brand messaging, Branding, Business, Design, Marketing Strategy, News By Peter Cronin

Keeping Your Brand Between the Lines

Among the most important elements of any effective branding strategy is consistency. Your brand is really the sum total of a number of key touch points that affect your business internally and externally every day. Maintaining consistency across all of them presents a constant and

October 14, 2021 In brand messaging, Branding, Business, Design, Marketing Strategy, News By Karen Cronin

Five Simple Ways to Maintain Your Brand Standards

Whenever we work with a client on their brand, at the end of the process we hand them their “brand standards,” the rules and guidelines around the proper usage and presentation of their brand to the world. These standards ensure consistency in sizing, positioning, and in

February 12, 2021 In Art, brand messaging, Branding, Business, Design, Marketing Strategy, News By Karen Cronin

The Brand Police Are Your Friends

Working as a graphic designer, I often hear the term “brand police” bandied about by my fellow designers. And when it comes to creating, explaining, and/or enforcing brand standards, I am fully capable of being the bad cop. The elements around any brand – from