Among the most important elements of any effective branding strategy is consistency. Your brand is really the sum total of a number of key touch points that affect your business internally and externally every day. Maintaining consistency across all of them presents a constant and
Whenever we work with a client on their brand, at the end of the process we hand them their “brand standards,” the rules and guidelines around the proper usage and presentation of their brand to the world. These standards ensure consistency in sizing, positioning, and in
Working as a graphic designer, I often hear the term “brand police” bandied about by my fellow designers. And when it comes to creating, explaining, and/or enforcing brand standards, I am fully capable of being the bad cop. The elements around any brand – from