When it's done right, brand messaging should inspire, persuade, and motivate your potential customers to action. If a business owner puts in the work, the "inspire and persuade" part often falls into place naturally. Most of us are proud and passionate about the product or
“Melts in Your Mouth, Not in Your Hand” “I’m Lovin’ It” “Just Do It” If you’re not isolated somewhere on a desert island, I’m willing to bet that you instantly knew the products associated with the above taglines. In fact, whether it’s M&Ms, McDonald’s cheeseburgers or Nike sneakers,
I was recently reminiscing about my days in the Music Row song publishing world and thinking about one particular publisher. For the life of me, I could not recall the company’s name (it’s been a while), but they had a powerful roster of writers cranking
I was recently reminiscing about my days in the Music Row song publishing world and thinking about one particular publisher. For the life of me, I could not remember the company’s name (hey, it’s been a while), but they had a powerful roster of writers