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brand personality Tag

April 21, 2023 In brand messaging, Branding, Business, Marketing Strategy, News By Peter Cronin

Crafting a Tagline That Connects

“Melts in Your Mouth, Not in Your Hand” “I’m Lovin’ It” “Just Do It” If you’re not isolated somewhere on a desert island, I’m willing to bet that you instantly knew the products associated with the above taglines. In fact, whether it’s M&Ms, McDonald’s cheeseburgers or Nike sneakers,

March 3, 2023 In brand messaging, Branding, Business, Marketing Strategy, News By Peter Cronin

What’s Your Brand’s Personality?

I was recently reminiscing about my days in the Music Row song publishing world and thinking about one particular publisher. For the life of me, I could not recall the company’s name (it’s been a while), but they had a powerful roster of writers cranking

November 5, 2021 In Art, brand messaging, Branding, Business, Marketing Strategy, News By Peter Cronin

Your Winning Personality!

I was recently reminiscing about my days in the Music Row song publishing world and thinking about one particular publisher. For the life of me, I could not remember the company’s name (hey, it’s been a while), but they had a powerful roster of writers