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brand message Tag

Cronin-Creative-Clarity-By-Design-Central-Park-BlogPost-195

Wide Open Spaces

I remember countless lunch hours navigating the busy sidewalks around my Times Square office, dodging tourists, business suits, street people, buses and cars. As much as I fed off energy of the towering buildings and the crowds, when I reached my lunchtime destination and strolled

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Cronin-Creative-Clarity-By-Design-BlogPost-159

Brand Messaging That Motivates

When it's done right, brand messaging should inspire, persuade, and motivate your potential customers to action. If a business owner puts in the work, the "inspire and persuade" part often falls into place naturally. Most of us are proud and passionate about the product or

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Cronin-Creative-Clarity-by-Design-BlogPost156

How Clarity By Design Helps Your Business

Here at Cronin Creative, we employ a process we call "Clarity By Design" to every aspect of every branding challenge we encounter.In brand messaging (the words) as well as design (the visuals), it's really all about distillation, removing any element that doesn't genuinely connect and

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