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authenticity Tag

Cronin-Creative-Clarity-By-Design-Songwriting-BlogPost-196

Don’t Bore Us, Get To The Chorus

There’s a phrase you’ll hear tossed around by songwriters struggling through a co-writing session. “Don’t bore us, get to the chorus” usually elicits a chuckle or two, but it’s actually one of those casual-but-cardinal rules of commercial country songwriting.  It’s also good advice for any business

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Cronin-Creative-Clarity-by-Design-BlogPost-187-Color-In-Branding

What Color Is Your Brand?

On these summer mornings you can find me up early with my cup of tea and my iPad, scanning the headlines on our third-floor balcony. The day’s heat hasn’t yet kicked in, so I’m usually wearing my slightly worn but oh-so-comfortable bright pink sweatshirt. I’m

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