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authenticity Tag

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October 8, 2020 In Branding, Business, Design By Peter Cronin

Don’t Bore Us, Get To The Chorus

There’s a phrase you’ll hear tossed around by songwriters struggling through a co-writing session. “Don’t bore us, get to the chorus” usually elicits a chuckle or two, but it’s actually one of those casual-but-cardinal rules of commercial country songwriting. It’s also good advice for any business

July 23, 2020 In Branding, Business, Design, News By Karen Cronin

What Color Is Your Brand?

On these summer mornings you can find me up early with my cup of tea and my iPad, scanning the headlines on our third-floor balcony. The day’s heat hasn’t yet kicked in, so I’m usually wearing my slightly worn but oh-so-comfortable bright pink sweatshirt. I’m