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“SingerSalt’s relationship with Cronin Creative is extremely synergistic. We’re both nimble boutique shops that together can offer Fortune 1000 companies exactly what the big guys give them, but in a whole new way. Cronin Creative has basically become our creative department. They get the vision quickly, and we’re a great team.” – Leslie Singer, Principal, SingerSalt

Brookstone | Vivon project details

Working with New York-based agency, Singer Salt, Cronin Creative rolled out a branding campaign for Vivon, a new kind of “positional” mattress aimed at a youthful, family-oriented consumer. From logo to website to promotional materials (including a video with Cronin-created music), the campaign helped to carve out an entirely new corner of the mattress market. The product was also a natural fit for Brookstone, who marketed their own version of the Vivon “massage” mattress. The Vivon product line went on to win a “Good Design” award from the Chicago Athenaeum.



Music for promotional video (click below to watch)

Marketing materials

Environmental grapics



  • Advertising
  • Branding + Identity
  • Collateral
  • Copywriting
  • Environmental Graphics
  • Interactive
  • Music
  • Packaging
  • Print
  • Website


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