“We lean on Cronin Creative to step up quickly. Because they truly understand SESAC, they’re able to turn the work around in a very timely manner. That’s huge for us.”
– Ellen Truley, Vice President, Corporate Communications, SESAC, Inc.
SESAC project details
SESAC is a performing rights organization, collecting royalties and paying songwriters on the one side, and collecting licensing fees – from radio stations, restaurants, nightclubs, etc. – on the other. The company constantly strives to keep its industry profile high while working to please two very different sets of customers. Cronin Creative emphasizes and celebrates the commonalities in these two sometimes opposing camps, touting current hit songs while celebrating SESAC’s long relationship with radio and with its songwriting affiliates.
New affiliate application packages