Parthenon Publishing | BlueCross BlueShield of Tennessee

We value our collaborative relationship with our sister agencies in the Nashville area and beyond. Working with the custom publication firm Parthenon Publishing, Cronin Creative designed the inaugural issue of Blue Cross Blue Shield of Tennessee’s publication “Better Tennessee.” The magazine is widely distributed throughout Tennessee and is also sent to medical professionals, state officials and other stakeholders.

With its clean-and-spacious design and bold color photography, the successful launch edition of Better Tennessee established a distinctive, upbeat look and feel for future issues.