The “Simple” Solution

By Peter Cronin | Thursday, October 15, 2015 | No Comments

We live in an information-saturated world where the need, the yearning, for simplicity is greater than ever. In communication, in marketing, in just making it through the day, we want to cut through the clutter and get down to what matters. Simplicity isn’t necessarily simple to achieve, but it’s always worth the effort.

Back in 2013, Fast Company magazine published “Successful Entrepreneurs Give Their Younger Selves Lessons They Wish They’d Known Then,” one of their most frequently re-posted articles. In the piece, SoundCloud co-founder/CEO Alexander Ljung touts the considerable power of simplicity in business and in life.

“The advice I would offer my 21-year-old self is to remember that it takes more mental (and sometimes physical) bandwidth to create something simple or communicate something complicated in basic terms, but ultimately, that’s a lot nicer for the user experience,” Ljung said. “I’d remind myself of the importance to leverage design as a decisive advantage and to not be afraid to challenge people to break down their knowledge into easily digestible, clearer statements.”

Amen to that.

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