The All-Important Follow Through

By Karen Cronin | Thursday, July 18, 2019 | No Comments

In tennis, in baseball, in golf, there’s a lot of emphasis on the “follow through,” that smooth, complete stroke that makes all the difference. As a graphic designer, I apply that same principle, staying focused on quality until the finished piece is in the hands of the client.

I was fortunate at the dawn of my career to have a boss that allowed me to participate in every step of the design process, from conception to execution, and instilled in me the importance of carefully monitoring a project as it moves through the various steps in production, and on to the all-important press check with the printer. Ensuring quality at every step results in a superior looking project every single time. No exceptions.

That comprehensive approach to the creative process has served Cronin Creative’s clients well over the years, giving the final delivered piece that extra touch that separates just okay from really great.

We’ve developed trusted relationships with vendors, and we’re continually learning from them and other collaborative partners. We know how to talk to them and they to us. Great communication is one of the keys to an impactful project.

Of course, great graphic design is also essential, but how it actually becomes a book, a magazine, a brochure, or a website, those steps are as important as the design itself. The firm you work with should oversee that process all the way through. An experienced company will have the contacts, the knowledge, and the eye to make the project run smoothly, save you money, and hit the mark.

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