The 10 Best Brand Moments Of 2016
What do Pokemon, Chewbacca Mom, and Michael Phelps have in common? They all enjoyed fleeting notoriety over the past year, and each landed on CMO.com’s list of “The 10 Best Brand Moments Of 2016.”
Here in the digital age with its shorter-than-ever attention span, Warhol’s 15 minutes has been reduced to a mere “moment,” which makes the achievement of actually breaking through the noise and capturing the public’s attention, even if only for a few seconds, exponentially more difficult and that much more impressive.
The Adobe-owned CMO.com site, which provides useful “marketing insights, expertise, and inspiration for and by marketing leaders,” sums up this year’s “10 Best” list’s purpose this way: “Often the most uplifting messages came from brands, which provided some hope and levity. At this point, the savviest marketers know that the best way to connect to consumers is to break through to the wider culture. In doing so, they also redefine advertising’s role from intrusive to helpful. That, of course, is tremendously hard to do.”
Yes, it’s certainly more challenging than ever to make an impression in today’s cluttered marketing environment. But if CMO.com is correct in its claim that advertising’s role is becoming less about intruding and more about being constructive and helpful, it’s more than worth the extra effort.
Check out CMO.com’s year-end list here. Hopefully, it will inspire you to create a few moments of your own.