Small Business – Big Brand
I love speaking to small business owners and entrepreneurs about the importance of branding to the growth and success of their companies. At a recent presentation, I realized that the examples I was using to illustrate this point were, for the most part, large, well-known brands. And while those big brands are useful in illustrating one point or another, it’s important to remember that branding is at least as important for the Davids as it is for the Goliaths.
A recent article from Entrepreneur magazine guest columnist Arpist Sinha effectively drives that point home.
“There is widespread ambivalence about the relevance of branding, especially among startups and small businesses looking to find their feet in an innately hostile environment,” Sinha says. “For the most part, small businesses remain blinded by the erroneous assumption that brands exclusively signify the ‘bigger’ fish in the pond.
“As a result, they acquiesce to their fate and do precious little other than coming up with fancy looking business cards or a catchy logo. This is ironical, considering that it is small businesses that need to leverage branding more than their well-established counterparts.”
As a small business owner, I couldn’t agree more. Click here to read Sinha’s complete Entrepreneur article.