When we’re approached by clients thinking about building a website for their business, whether it be new site or a refresh of an existing site, the first question we hear is, “Where do I begin?”
In his recent article, “Designing A Small Business Website: Wants vs. Needs,” posted on Adobe.com, author/blogger Karol K provides some clear answers to that sometimes difficult question.
Content-wise, K recommends a less-is-more approach, while stressing the importance of keeping the overall site “clear and simple,” to better capture the essence of your business.
We couldn’t agree more, and we were struck by how the author’s points applied equally to website design and overall brand building.
It’s a long read, but worth your while if you’re getting ready to build that all-important website. Look it over, and when you’re ready to roll, you know who to call!