Shake It Up
Opening up and focusing, developing your own individual designer’s eye, and learning to trust what you see are important parts of any art education. But after years working as a graphic designer, that kind of seeing can become automatic, almost lazy. It’s good to shake things up now and then, to challenge your viewpoint and give your eyes a kind of “refresh.”
I’m currently enrolled in an evening portrait photography class at (the awesome) Watkins College of Art, and, much to my surprise, it has reignited my curiosity and spurred my creativity. Looking through the camera lens, focusing on the face, the personality, the attitude of my subject, I’m forced to rethink just about everything I know about seeing. It’s challenging, and it’s a whole lot of fun to reconsider the way I look at things. I come home from class inspired and ready to apply those visual ideas to the work I’m doing for my clients.
Running a graphic design and branding business, we’re constantly balancing design, writing, and a raft of evolving trends and technology. It can be challenging to keep up with the changes, take care of day-to-day business, and actually turn out top-notch work. But, at the end of the day, I love that challenge. It keeps us on our toes and keeps our work fresh and on the edge.
We encourage our clients to shake things up in a similar way. Whether it’s the logo, the brand message, or just getting your staff re-energized behind your company’s prime mission, an honest, objective look at your business can be a real eye opener.