Inspiration At Work #31 – A Little Slice of Haven!

By Karen Cronin | Friday, March 15, 2013 | No Comments

Inspiration-Header_31blogJennifer RaderAs Marketing Manager for The Wills Company, Jennifer Rader loves to talk about the company’s uniquely comprehensive business model. When the company was established back in the ’90s, combining a design/build/remodeling firm with a handyman service was a novel idea. But The Wills Company’s “lifetime approach” has attracted a large and exceptionally loyal clientele, some of whom have been customers for over 20 years. When it came time to create a promotional piece that was as durable and unique as the company itself, Rader turned to Cronin Creative, and Haven magazine was born.

“Instead of just a brochure, I wanted something that talked about our clients and that really showed how we work,” Rader says. “My peers and colleagues had such wonderful things to say about Cronin Creative, so they were the first ones I called. They were able to understand the concept quickly, but also to put it in their own style. We loved the collaboration that we had, and Cronin Creative just hit it right out of the gate.”

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