If Logos Could Talk
In our last blog, we explored seven essential steps in approaching the design of your company’s logo. This week, we’ll solidify our reputation as total logo nerds by showcasing a designer who takes the whole logo thing one step further.
Swedish art director Daniel Carlmatz specializes in creating logos that magically reveal the things they illustrate. His designs, which combine a minimalist graphic sensibility with some wicked wordplay (the word “bike,” for example, has its letters “contorted into the shape of wheels”), are brilliant and a lot of fun.
Check out a selection of Carlmatz’ amazing work here.