How Outsourcing Can Help Your Business
Working in your business, getting things done and delivered day to day can easily eat up your entire schedule. It can be challenging to find the time to work on the business, and that can lead to real problems as your company tries to grow and evolve.
This kind of over-saturated bandwidth can be paralyzing. Whether it’s design and marketing related, financial, or just laying out a plan that gets you to where you need to be, the answer can often be found through outsourcing. Having that expert, objective, third party at your disposal to advise, strategize or execute on your behalf can be a lifesaver, and it won’t necessarily cost you an arm and a leg.
In her business development role at NOW CFO, Melissa Thorniley helps companies large and small get a grip on their finances and their future. Her company provides accounting help, budgeting advice, and forecasting that keeps companies on track. She’s quick to point out that the right outsourcing relationship can save you money – all the benefits of a full-time employee without having to pay benefits.
“Do you have someone that can help you forecast and budget?” Thorniley asks. “Do you have that high-level person that these large business have? You probably don’t, because you can’t afford to hire full time. So rather than wait until you can afford to hire that full time person, why not use a fraction of an expert’s time to help grow your business?”
Here at Cronin Creative, we’ve experienced the benefits of outsourcing from both sides of the fence. For some clients, we act as a virtual art department, handling marketing and graphic design tasks. And working with outsourced consultants has done a lot to keep us focused on the business goals that will keep us growing in the right direction.
“If you are working with the right consultant, that consultant is probably going to be there longer than someone you hired,” Thorniley says. “If you don’t have a person with a particular expertise, outsourcing just might provide the perfect solution.”