How Memorable Is Your Logo?
Here at Cronin Creative, we know the importance of clearly stating a marketing message, whether it’s through a visual image or the written word. People are overwhelmed by the amount of marketing and advertising that they must process every day, so simplicity and clarity are key when targeting today’s customers.
Your logo is the visual cornerstone of your brand. It’s front-and-center on your website, all of your marketing materials, your signage, etc. It is the face of your brand. But how memorable is your logo?
According to a recent study conducted by the folks at Signs.com, your logo may not be as robust and effective as you think. The study asked 150 participants to draw ten iconic logos from memory. The results are revealing and, in some cases, really funny. The study concluded that the most memorable part of any logo is the color. Interestingly, in their drawings, many people produced renderings of older, long-discarded logos, rather than a corporation’s shiny new mark.
The conclusions (and the illustrations) drawn from this survey are fascinating and fun. Our favorite part was seeing the way some of the participants remembered the logos. We hope you find it memorable!