Everything Is Design!
We’ve always been inspired by the amazing work and the design-first philosophy of Paul Rand. From the 1930s until his death in 1996, he was a pioneer in demonstrating to the business community the considerable power of great design in their marketing efforts. As his associate Louis Danziger put it, “He almost single-handedly convinced business that design was an effective tool…We went from being commercial artists to being graphic designers largely on his merits.”
Some of Rand’s iconic corporate identities include IBM. ABC, Cummins Engines and UPS. He was an inspiration to Apple head Steve Jobs, who referred to Rand as “the greatest living graphic designer.” Jobs turned to Rand to create the corporate identity for his NeXT Computer.
The Museum of the City of New York has a great exhibit running until September 7th of this year, “Everything is Design: The Work of Paul Rand,” featuring highlights from the artist’s nearly six-decade career as an innovator.
This article from Fast Company magazine offers an overview of Rand’s life and career and a nice sampling of his wide-ranging work.
And here’s some info on that Paul Rand exhibit in NYC. If you find yourself in the Big Apple, it’s well worth your while.