Choose Not To Lose
As it relates to all things email, we are big fans of the resourceful and helpful folks at Emma email marketing. In fact, we use Emma’s email service to send out our weekly blog. In addition to facilitating online marketing and getting your message through those pesky firewalls, Emma provides helpful, nuts-and-bolts information designed to maximize the power of your marketing efforts.
Taking a page from Barry Schwartz’s 2005 bestseller, “The Paradox Of Choice: Why More Is Less,” Emma content writer McKenzie Gregory’s recent blog lays out a simple plan for avoiding a common email marketing problem – presenting your audience with too many choices and losing them in the process.
“Clarity is king,” Gregory says, and since we’re all about clarity around here, we thought we’d share. Check out Gregory’s “How Choice Paradox Is Killing Your Email Click Rates” here.