Be Consistent – Make More Dough
One of our favorite pizza spots here in Nashville is Nonna’s Pizzeria and Wine Bar (and it’s not just because we designed their logo…really!). We know before we step through the door exactly what to expect. That crust will present the perfect combination of crunchy and chewy, and that tomato sauce will sing with just the right amount of garlic. Every time.
It’s been said that repeating the same action over and over and expecting a different result is the definition of insanity. But Nonna owner Daniel Maggipinto understands that repeating himself is one of the keys to growing his business. It’s called consistency, and applied over the long term it works. Every time.
In the work you do, the service you provide, in your communications, in all of your branding, consistency is key. In fact, any sustainable brand is rooted in that kind of positive repetition. At Nonna, it leaves a great taste in your mouth, in more ways than one.
Consistency fosters the kind of recognition and credibility that can distinguish your brand in an overcrowded marketplace and give you the security and the edge you need to take things to the next level. Study after study has proven that a consistent customer experience over the long term will increase customer satisfaction and lift your bottom line. It’s all about trust and loyalty. Think about what your company stands for, the values that support your mission, and build from there, keeping your customer first and never wavering from that core message.
We know what we’re going to get at Nonna. We may mix up the toppings, but that foundation is always there, always the same. Even as the market changes and fluctuates, your brand will rest on that same kind of unshakable foundation. Make adjustments as needed, but keep things consistent, and you’ll make more dough.