Are You Stuck In The Cereal Aisle?
Growing up in Fidel Castro’s Cuba, Grammy-nominated singer/songwriter Juan Carlos Formell knew life in a supressed society where commerce and commodities had all but dried up. A world-class musician, Juan Carlos was chafing at his creative and career limitations when he was offered an opportunity to travel with a band on a state-sponsored tour of Mexico. Slipping out of his hotel one night, the musician made his way to family members and a new beginning in New York City.
Shortly after his arrival in the Big Apple, he was sent to pick up a few grocery items. Walking into his first-ever American supermarket, standing in the cereal aisle, taking in the hundreds of colorful packages and seemingly endless offerings, Juan Carlos began to cry, overwhelmed by the choices before him. Sent to pick up a few items he returned with as many bags of groceries as he could carry.
With the barrage of information we process every day, we all feel a bit like Juan Carlos. Where we would either call or write, we are now “blessed” with countless “social” modes of communication. Our initial instinct has been to embrace them all, emailing, texting, tweeting, and instragraming our days away, leaving little time for actual work.
Here’s a few things you can do to get a grip on your social media marketing:
• Go with what works –What social channels are your clients frequenting? Go to those places and work them on a regular basis. Be consistent with your messaging as you share your expertise, and good things will happen.
• Clear the decks – Whatever’s not working must go. Create some clarity in your social sphere.
• Set a schedule – Take back your day. Assign a specific time for blogging, posting, and social media chores. Then go back to work.
• Check your metrics – Even a quick scan of who’s reading what, who’s clicking through to your website, and what posts are generating the most interest will provide valuable insight into your audience and allow you to fine tune your approach.
Now sit back, relax, and let Juan Carlos Formell sing you a song!