And Your Brand Can Sing

By Peter Cronin | Thursday, December 6, 2018 | No Comments

When quality design and great copy come together to make a big impact, it’s almost like a song. Actually, it’s exactly like a song. And like a song, when it’s great, when it really works, it moves people. And moving people with your marketing is key to growing your brand and your bottom line.

The songwriter works with two entirely distinct forms – words and music – applying craft and inspiration to fuse the two into an entirely new, third thing – a song. How cool is that?

A similar alchemy occurs when quality design and highly distilled content come together. Great copy and great design should always complement each other. Like a song, if the two aren’t working in sync, the whole thing falls flat. But when they work together? They call that a hit.

As you build your brand or embark on any marketing effort, that magic combination of design and copy is what you should be aiming for. Working hand-in-hand, side-by-side throughout the creative process, the most effective graphic designer/copywriting teams, like co-writers, collaborate to hit that sweet spot.

Consistency is important, but so is harmony. If the elements of your marketing and your branding resonate with each other, they’re far more likely to resonate with your target audience.

When thinking about your brand and formulating your marketing, pay close attention to design and content. But give equal attention to how the design and content creation are working together. They can make it pretty, and they can make it clear. But can they create that third thing? Can they make it sing?

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