A Sign Of The Times
By Peter Cronin | Thursday, February 21, 2019 | 1 Comment
I confess. I love church signs. And living in a town with a place of worship on every other corner, I read a new “inspiration of the week” just about every day. Whatever your spiritual leanings, the messages these mini billboards convey can create a moment of reflection in the midst of a hectic, traffic-delayed, daily routine. Hey, I’ll take it.
These ubiquitous placards also speak to me as someone who works with clients to grow their businesses by bringing clarity to their brand. In today’s crowded-and-noisy marketplace, the real challenge is to stand out and actually get someone to listen to what you’re trying to say. And on that score, these church signs really deliver. I can’t help but admire their ability to attract eyeballs. I’ll bet you read them. I know I do, and I believe just about everyone else does too.
Sitting in the middle of the neighborhood, sharing their inspirational nuggets with the surrounding community, church signs – basically just letters stuck up on a board –are a refreshingly analog and surprisingly effective form of communication.
Do these signs bring good vibes to the community? Do they bring more believers into the fold? I don’t know. But when it comes to the power of a church sign to deliver a message and get it heard, I’m a believer.