A Blog At 50
We did it. Just about a year ago, we promised ourselves to finally get down to writing a blog centered around our growing business, and get it out there once a week, every week. We did take a week or two off for some holiday or other, but you’re reading number 50. We figure that’s some kind of milestone, and we intend to celebrate!
Several years back, when everybody started doing it, I had a bit of a chip on my shoulder about the whole blogging thing. With years as a gainfully employed music journalist under my belt, the idea of writing for free held zero appeal for me. A mentor of mine turned my head around when he said, “If you’re blogging on a regular basis to your target customers, and you’re doing it right, you are not writing for free.”
He was dead on. Out in the wild, blue blogosphere, we may be relatively small potatoes, but blogging regularly has reaped some big benefits, both personal and professional.
On the personal side, once-a-week blogging keeps me on my toes, forcing me to dig in to a topic pertinent to my clients and their various industries. Through this weekly osmosis, I’ve become more fluent and articulate when talking about those things. And that’s good for business.
From that business standpoint, we’ve taken advantage of an opportunity to frame our brand message our way, and to really “own” that message in our special corner of the market. And that gets reinforced every seven days. Also good.
I have to admit, with all that we do as business owners, it can be challenging to come up with relatable, informative stuff every week. As I wrap this blog up, I’m thinking, “What the heck am I going to write about next week?” Hopefully, if I’m doing this right, you’ll be compelled to check back here and find out. See you next week!