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  • Cronin-Creative-Clarity-By-Design-The-Little-Prince-BlogPost-152
    August 16, 2019
    By Karen Cronin

    A Most Important “Take Away”

    "A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away."I keep this quote from "The Little Prince" author Antoine de Saint-Exupery sticky-noted to the edge of my computer screen where I can read it every day. It neatly sums up how we feel about the power and importance of clarity by design; it's a philosophy we apply to everything we do and every piece of work we deliver.Consciously and unconsciously, we all process countless images and messages as we move through life every day. Actually, they don't so much get processed as they bounce off of us. From billboards to road signs to TV and radio ads to the barrage of social chatter, they're vying for our attention at every turn. It's crowded out there. ...

    By Karen Cronin
  • Cronin-Creative-Clarity-By-Design-BlogPost-153
    August 28, 2019
    By Peter Cronin

    Creativity Makes A Comeback!

    With several business books already written to reinforce his point, bestselling author/thought leader Daniel Pink believes that creativity is at the heart of 21st century work. But over the course of the past decade, big data, with its ability to zero in on more and more specific demographic groups, has been the big story.But according to Henric Larsson, founder of Stockholm based agency, Chimney, big data may be taking a step back to make room for a renewed emphasis on, you guessed it, creativity.Larsson points to two confluent events, the recession of 2008 and the rise of Facebook ads, as being largely responsible for the dominance of big data as a driver for targeting of specific audiences. At some point along the way, he says, data overcame creativity as the driving force and brands became "obsessively tactical and targeted." In other words, building the ultimate delivery system has been taking priority over the actual content being delivered. ...

    By Peter Cronin
  • Cronin-Creative-Clarity-By-Design-BlogPost-154
    September 6, 2019
    By Peter Cronin

    Does Your Website Have Curb Appeal?

    Having recently survived the selling of a house, I am very familiar with the term "curb appeal." It's that all-important first impression a potential buyer receives upon pulling up in front of your home for the first time. No matter what business you're in, it's imperative that you give strong consideration to the curb appeal of your website's homepage. If that initial attraction isn't there, your potential customers will never get past your site's front door. It's all too easy to just drive away.It's not just about looks. Keeping things clean and attractive is key, but it's also about the right fit. Does your homepage speak directly and clearly to the audience you're trying to reach? What exactly are your customers looking for? Be sure to express that message clearly and quickly. You've got about three seconds to grab their attention and walk them into your "house."Have a PlanKnow who you're trying to reach and focus in on how your product or service will help them or solve some specific problem. Build your messaging from there, stick with it, and be consistent.Design For ClarityThe design of your website, and particularly your homepage, is critical to effectively expressing your brand difference. A good designer will provide visual clarity, while an experienced designer will ensure a look that distinguishes your business while fitting into the vibe of your particular industry. Talent and experience – when choosing a website designer, insist on both of these attributes. ...

    By Peter Cronin
  • Cronin-Creative-Clarity-by-Design-What-is-Your-Brand-Personality-web
    March 3, 2023
    By Peter Cronin

    What’s Your Brand’s Personality?

    I was recently reminiscing about my days in the Music Row song publishing world and thinking about one particular publisher. For the life of me, I could not recall the company’s name (it’s been a while), but they had a powerful roster of writers cranking......

    By Peter Cronin
  • Cronin-Creative-Clarity-by-Design-Fun-at-Work-web
    February 16, 2023
    By Peter Cronin

    Don’t Forget the Fun Part!

    “If we’re not having fun, we’re doing it wrong.” I’ve heard the above quote attributed to both Groucho Marx and to Cowboy Jack Clement, and the lives of those two quirky, wickedly creative personalities are proof enough of the truth behind the words. As a......

    By Peter Cronin
  • February 2, 2023
    By Karen Cronin

    The Colorful Art of Logo Design

    One of our favorite of the many and varied things we get to do at Cronin Creative is designing logos. Your logo is at the very heart of your brand. Think of it as the face of your business, that all-important first impression. Just as......

    By Karen Cronin