Clarity By Design #1

In Rhode Island, the little big state where I grew up, they’ve got this thing for license plates. It goes back to the early days of the automobile, when your great grandfather came into possession of an early RI plate with a low number. To this day, in my quirky home state, there is a real status associated with having a low-numbered plate. They’re so popular that folks line up for an annual statewide lottery for available low numbers. Weird, I know, but these are the same people who put clams in doughnuts and call them clam cakes (and they’re delicious!).

Several years back, Rhode Island introduced a license plate featuring a deceptively simple design – a breaking wave pattern with a small anchor – an element from the state seal – perched, sentry-like, in the upper left corner.

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Toot Your Own Horn!

I recently enjoyed an informative presentation by Jennifer Way of Way Solutions. The Nashville-based author/consultant reminded a rapt audience of marketing executives that – despite the fact that we’ve all been conditioned otherwise – it’s okay, in fact it’s essential, that you go ahead and tell the world just how good you really are.

I had to admit to myself, there have been times where I’ve been too self deprecating when it came to my business, my brand, and my level of expertise. I think May is right; somewhere along the way, we’ve been trained to “let the work speak for itself.” The problem is, the work is the work. It doesn’t speak for itself. That’s your job.

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The Flip Side Of Creativity

I’ve always had a thing for flipbooks, those little handheld, refreshingly analog booklets that display an animation when you flip the pages. You know who else loves flipbooks? Kids, that’s who. And nobody understands kids better than the smart folks at Beam Camp.

Bootstrapped in 2004 by Danny Kahn and Steve Cohen, two New York-based music business veterans, the stated purpose of this innovative camp, located in the wilds of New Hampshire, is “to provide children with exciting experiences in creative problem-solving through working with their hands and actively collaborating with others.”

The kids at Beam Camp spend several weeks every summer completing a challenging and creative project. They’ve crafted moving sculptures, wildly inventive structures, various functional vehicles, and, yes, as the attached story from Wired magazine makes clear, they’ve put their own rustic spin on the venerable flipbook.

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Think Small

It was hard to let her go, but the time had come. That ’69 VW Bug served us well for a few years, but we are not mechanics, so we reluctantly passed her along to a more qualified caretaker. When we bought her from a neighbor she was already decades old, but with VW Beetles, older has always been cooler.

How did such a funny looking little car become such a durable icon for the baby boomer generation? It started in the early ’60s with the now legendary “Think Small” campaign that turned automotive advertising on its head and unleashed a flood of Bugs on the American landscape.

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Choose Not To Lose

As it relates to all things email, we are big fans of the resourceful and helpful folks at Emma email marketing. In fact, we use Emma’s email service to send out our weekly blog. In addition to facilitating online marketing and getting your message through those pesky firewalls, Emma provides helpful, nuts-and-bolts information designed to maximize the power of your marketing efforts.

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