Clarity By Design. For the past several years that phrase has served as both tagline and prime mission statement here at Cronin Creative. We understand the vital role design plays in establishing and differentiating a business in today’s overcrowded, highly competitive marketplace. Thankfully, our clients, having experienced the real difference that carefully considered, expertly executed design can make for their businesses, understand this as well.
It’s accepted wisdom these days that quality design is healthy for, and even integral to, a company’s success. But when Thomas Watson, Jr. took over the reins of IBM from his famously successful father back in the early 1950s, it was something of a revolutionary idea.
The story goes that the younger Watson happened to walk into the Fifth Avenue offices of Olivetti and was blown away by the brightly colored, highly designed typewriters displayed in a modern, brightly lit showroom. Comparing Olivetti’s innovative, design-centric approach to his company’s rather drab, lifeless look, Watson decided then and there to change the face of IBM.Read More