Okay, let’s see a show of hands. Who remembers doing sentence diagrams back in school? For many people of a certain age, sentence diagrams were the bane of their classroom existence. Not for me. I may have had a tough time with algebra and chemistry, but when it came to breaking a sentence down to its various parts, I was a whiz.
As a business owner who helps businesses with their messaging and their marketing, I leverage those skills a lot these days. Cutting through the clutter of the marketplace, rising above the noise, and getting noticed is more difficult than ever. The answer is not to add more noise. It’s challenging, but taking the time to break down your marketing message, boiling it down to its essence, can do wonders for your business.
In his insightful book, “Building A Story Brand,” branding guru Donald Miller puts it succinctly. The phrase “If you confuse, you lose,” is one of his mantras for marketing success.Read More