The Pillars Of Brand Building

After posting our last blog, “A Most Important ‘Take Away,” I had lunch with friend/ programmer/social media maven/all-around smart guy Michael Lovett. He heartily agreed with our message and suggested his own “brand pillars” as a logical followup. Check out Michael’s good-as-gold brand-building advice.

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A Most Important “Take Away”

“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”

I keep this quote from “The Little Prince” author Antoine de Saint-Exupery sticky-noted to the edge of my computer screen where I can read it every day.

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Clarity By Design

Clarity. More and more every day, it’s at a premium and in demand. To live in today’s world is to face a daily barrage of advertising messages, media channels, social media choices – a whole lot of noise. In the face of an ongoing onslaught of “more,” we yearn for less, for a way to filter out the chatter and get to the heart of the matter.

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Anthony Scarlati

Chasing The Dream!

Chicago native Anthony Scarlati was well into his 30s, settling into a successful but not-so-satisfying career as a woodworker, and making his way through a painful divorce, when he hit the proverbial wall. After regaining his footing, Scarlati impulsively dusted off his old camera and found instant solace and inspiration in what had been…

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Liz Denning & Karen Cronin

Volunteer Of The Year!

As longtime members and board members for the Nashville chapter of the American Marketing Association (NAMA), we’re very familiar with the many benefits the organization provides. So we were particularly excited when NAMA President Liz Denning announced recently that our own Karen Cronin was being honored as one of NAMA’s Volunteers of the Year.

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