Everything Is Design!

We’ve always been inspired by the amazing work and the design-first philosophy of Paul Rand. From the 1930s until his death in 1996, he was a pioneer in demonstrating to the business community the considerable power of great design in their marketing efforts. As his associate Louis Danziger put it, “He almost single-handedly convinced business that design was an effective tool…We went from being commercial artists to being graphic designers largely on his merits.”

Some of Rand’s iconic corporate identities include IBM. ABC, Cummins Engines and UPS. He was an inspiration to Apple head Steve Jobs, who referred to Rand as “the greatest living graphic designer.” Jobs turned to Rand to create the corporate identity for his NeXT Computer.

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Are You Stuck In The Cereal Aisle?

Growing up in Fidel Castro’s Cuba, Grammy-nominated singer/songwriter Juan Carlos Formell knew life in a supressed society where commerce and commodities had all but dried up. A world-class musician, Juan Carlos was chafing at his creative and career limitations when he was offered an opportunity to travel with a band on a state-sponsored tour of Mexico. Slipping out of his hotel one night, the musician made his way to family members and a new beginning in New York City.

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Shhh…Are You Listening?

“Most people do not listen with the intent to understand; they listen with the intent to reply.” – Stephen R. Covey

I love this quote from the bestselling author of “Seven Habits Of Highly Effective People,” because it points out the big difference between “listening” and really, truly listening. Think about it. When having a conversation with someone, be it business, personal or whatever, most of us are actually only half listening. The other half of our brain is busy formulating a response to what is being said. Unfortunately, this kind of “diluted” listening is the norm.

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The Pillars Of Brand Building

After posting our last blog, “A Most Important ‘Take Away,” I had lunch with friend/ programmer/social media maven/all-around smart guy Michael Lovett. He heartily agreed with our message and suggested his own “brand pillars” as a logical followup. Check out Michael’s good-as-gold brand-building advice.

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A Most Important “Take Away”

“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”

I keep this quote from “The Little Prince” author Antoine de Saint-Exupery sticky-noted to the edge of my computer screen where I can read it every day.

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