At Cronin Creative, we love our tagline – Clarity By Design – because it goes straight to the heart of our branding philosophy. So when I recently noticed an article entitled “Great Design is Invisible,” I had to check it out, and I’m glad I did. The insightful piece, written by Michael Wong (aka Mizko) for his blog (Mizko.net), explores the meticulously thought out design innovations behind Airbnb, Uber, Nest, and Disney World. It’s the innovative design operating in the background that makes these companies and their products so easy to use, so fun to interact with, and so phenomenally successful.
The most effective branding is similarly rooted in that kind of design. While never drawing attention to itself, great design presents the end user with a seamless-and-compelling experience while delivering a highly distilled, clear and compelling message. Whether it’s a product, a company, or an overall branding project, the goal is, as Wong says, “to create an experience which is so great that the design goes unnoticed.” In other words, Clarity By Design.Read More