We all make mistakes. In fact, we made a particularly dumb one here in this blog just last week. You know, the blog where we preached about the importance of paying attention to every little detail. It reminds me of my days as a magazine editor. We’d comb every inch of a story searching for the tiniest of errors, and when the issue hit the stands, there it was – a big ol’ typo right there in the headline. These things just seem to happen at the worst possible place and time.
So, how do you respond, if at all? What comes after “oops?” The first thing we did was to send out another e-blast with the subject line spelled correctly. But that was just a weekly e-blast. Sometimes the stakes on mistakes can be much higher.Read More