Whether it’s the creation of a logo, a website, or a full-blown branding project, there are common techniques that we apply to all the tasks we undertake at Cronin Creative. The deliverables may differ, but the tools and the methodology remain the same.
At the moment, in addition to the project types mentioned above, we are working on the design and production of three books and a glossy, quarterly magazine. This stuff is especially close to our hearts, because it takes us back to our roots in the magazine business in New York City.
As with the design and branding processes, there is a method and an order when designing publications. We’ll call it “flow.” It’s important to strike that delicate balance between attention to detail and keeping a constant eye on the “whole,” the overall dynamic of the final product. A logical flow is essential to effective messaging.Read More