I’ve always been puzzled by the old expression, “The devil is in the details.” I do understand and appreciate its meaning: What looks simple from a distance is often far more complex and challenging up close. Doing a bit of quick research on that irksome idiom, I learned that its origins go back to another phrase coined in the 19th century: “The good God is in the detail.” Now, that’s more like it. I know that attention to detail can mean the difference between great and merely good.
I learned the importance of detail as a fledgling designer at a boutique Manhattan studio. My art director constantly stressed the importance of the tiniest of details, whether it was designing an indicia to match a direct mail piece, or how to construct a client presentation that shows enthusiasm, expertise and understanding of the minutia of the project at hand.
I recently received a reminder of all this from an unexpected source – a new wallet. Simply designed, responsibly sourced and beautifully made by a company called Bellroy, I’m sure it will serve me for years to come. But, as happy as I was with my online purchase, it was the packaging that really caught my designer’s eye.Read More