One of the real challenges associated with operating a business is the building of a distinctive and authentic brand that separates your company from the competition. A good way to get to the heart of the matter is to focus on the “human” side of your brand. Fact is, brands are an awful lot like people, and vice versa.
People and brands are all around us all the time, and we interact with them in very similar ways. There’s that all-important first impression. You meet someone, you size them up, and, if you’re like me, you remember their face but not always their name. The face, that initial impression of your brand, is your logo. Is it memorable? Does it stand out in the crowd? Does it communicate the message and the unique tone of your business?Read More