Back in the nascent days of Cronin Creative, we were presented with the opportunity to show our portfolio to the marketing director of a large medical company here in Nashville. Excited, we took the meeting and things were going great. Then we started to proudly display our graphic design work, most of it from our immediate music business past.
As she perused the CD packaging and marketing materials we designed for country artists like Reba McEntire and Marty Stuart, we could feel the executive rapidly fading. The meeting was, for all intents and purposes, over. With our music biz roots exposed, our potential client shut down, and, thanking us for our time, showed us the door.
We’d learned our lesson, or so we thought. We resolved to hold back a bit, thinking our too-colorful past might hurt our chances with future clients. That didn’t last long. For a lot of good reasons, it just didn’t work for us. The minute we decided to embrace and fully own who we are and the value of our experience and what we have to offer, we began to attract the clients that fit. We learned that there’s no substitute for authenticity in business.Read More