Here at Cronin Creative, we take our tagline, “Clarity by Design,” very seriously. Especially these days, when so much of the information we receive is designed to divide, distract and confuse, clarity and simplicity have become valuable commodities.
Checking our trusty thesaurus, we see that a common synonym for “clarity” is “transparency.” In a recent blog, Toronto-based market researcher Andrew Grenville stresses the importance of straight-ahead clarity and transparency in all of today’s marketing and branding endeavors.
“In the age of the empowered customer, transparency is an essential attribute of any robust brand,” Grenville says. “In fact, without transparency, you’re not a brand. You’re a commodity.”Read More